Blog Archives



Original Polaroid Branding by Paul Giambarba


This is one of those branding treasure feasts that one stumbles on from time-to-time. When you think you have seen all the bestest stuff on the internet, and how on earth could there be more, another another real treat is unearthed.

The internet never ceases to astonish me with it's hidden wealth of goodness, more so when it's an old—and of course old in internet terms is just yesterday—website that is picked up. This happens to be the case with the Original Polaroid Branding By Paul Giambarba.

Ian Hex Google +'ed it after finding Polaroid Branding featured on AisleOne, and then from there to here.

So turns out that Paul's blog on The Branding of Polaroid has been around for like forever, but the post that AisleOne featured was posted in 2010, and so is once again doing the rounds. Which is really bloody great because the more people who can experience the original Polaroid branding the better.

I did a bit of internet searching because I also wanted to nail down the designer/designers responsible for the existing Polaroid logo design—the purpose for which was to post it on Logo Stack—and so H/T to ZLOK for actually first blogging about The Branding of Polaroid website back in 2008. Which is like, forever ago.

As well as many graphical images to perv over there is a fun piece detailing how Alf Lenni pointed out the similarities between the original Polaroid colour stripe system, and the logo from a new kid-on-the-block called Apple from Cupertino, California.

Apparently the old Apple logo used the same percentages of process colours as the Polaroid logo.

It's well worth heading over to The Branding of Polaroid for this nostalgia trip and see how this epic slice of branding history was conceived.

If you want more Polaroid goodness then ZLOK did provide a few other links one of which I will provide here for you pleasure, and of course convenience.

Polaroid Camera's on Flickr by Alessio Nunzi - a nice selection of photographs of Polaroid cameras.

Another link worth checking out for additional Polaroid stuff is Polaroid Packaging posted waaaaaaaay back in 2007.

The branding of Polaroid for the win!


 

 






 Previous Post:   Caterham 2012 F1 Team Logo Designs Announced
 Next Post:   The Official Lost Type Co-Op Store Now Open




Posts of Similar Content:
Logo Design RoundUp Part 7 – How Designers Promote & Brand Themselves This is Part 7 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills...
Logo Design Roundup Part 6 – Over 50 Ways Designers Promote & Brand Themselves This is Part 6 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills...
Logo Design Round-Up Part 17 Here we go with Part 17 of the Logo Design Round-Up, and you can catch-up with Part 16 Logo Design Round-Up. As with Part 16 I am really chuffed to see so many designers submitting their own brand logo designs for this logo design round-up series. Read how I butchered Helvetica to create m...
Another 4 Letters & Cross Logo With A Twist By Tom Jaeger A Brand Identity System By Tom JaegerWe have seen quite a number of these fine line cross with 4 letters logo design of late. This particular logo design trend even made it to the Hipster Branding Project, but Tom Jaeger certainly adds a new twist to this simple design.Not sure...




More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly