Optical illusions with reversed logotype by Jon Tan

Just a head’s up about a great article over at Jon Tan’s website called Reversed Logotype. Explaining the practical problems that can surface when designing with mono type. Specifically when you have some black wording, then reverse it out, white type on black background.

An optical illusion creates the impression of the white elements appearing slightly thicker.

Jon writes an incredibly interesting and detailed article on this, and even offers up some practical tips to combat this illusion.

Reversed Logotype by Jon Tan


Written by: Graham Smith: The Logo Smith
1st Posted: 2010/05/27 & Post Updated: 2014/05/09
Filed In Categories: Brand Identity

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