More4 Rebrand by ManvsMachine

We caught a teaser of the new More4 identity a few months back with a showing of just the logo by ManvsMachine. I was a little unsure of it then, and even after seeing it in all its dynamic glory, I am still unsure about the basic logo now.

The new More4 logo feels a little too busy in it’s static form, and I am a little weirded out by the hanging E which was more appropriately enclosed in the previous More4 logo by Spin. I still think the original logo just feels far more useable, and easier on the eye, than this multi-coloured version.

Simple vs complex?

But no denying the overall identity has been very thought out and provides a huge number of variables.

Creative Review has a detailed breakdown of the new identity including a number of video’s which will give you a really good look at this dynamic identity in action.

► Found on Creative Review


Written by: Graham Smith: The Logo Smith
1st Posted: 2012/01/24 & Post Updated: 2014/05/09
Filed In Categories: Brand Identity, Famous Logos

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