Man and His Mark – Trademarks and Company Symbols, designed by Les Mason, was part of the Impressions series; a range of paper promotions produced for Associated Pulp and Paper Mills (APPM).
Each issue of Impressions was given a specific theme, and some of Australia’s most revered designers were commissioned for the project.
Not sure you’d get away with titling a publication Man and His Mark today, but that just shows how things have changed.
There’s some interesting reading on these pages, if you are able to zoom in and read the text. It’s actually a good educational read about trademarks and symbols, and it is summed up by this text:
“It is hoped that as well as being entertaining and generally informative, Impressions number three will act as a practical guide to those people responsible for the projection of their company’s personality.”
I love the bit “…those people responsible for the projection of their company’s personality.”, that would include the likes of you and me.
For all those responsible for the creation and projection of their client’s company’s personality, we salute you.
→ Incidentally, this is from a fabulous website called Re:collection which is well worthy of your time exploring.
Re:collection was established in 2009 by Dominic Hofstede as an online archive of Australian graphic design, with a focus on work created between the years 1960–1990.https://recollection.com.au/about
Man and His Mark Credits
Art Direction: Geoff Digby
Design: Les Mason
Studio: Les Mason Graphic Design
“Points to guide you on the creation and application of a trademark.”
About Associated Pulp And Paper Mills Limited (APPM)
Associated Pulp And Paper Mills Limited (APPM) formed in 1936 under the auspices of the Collins House group with the amalgamation of Paper Makers Limited and Tasmanian Paper Company, becoming a large scale paper manufacturing operation at Burnie, Tasmania. A series of takeovers together with the commencement of manufacturing in Victoria and New South Wales made APPM a prominent force within the Australian paper and timber industry. The major shareholders included North Broken Hill Ltd, Broken Hill South Ltd, Australian Glass Manufacturers, Amalgamated Zinc and WH Smith and Company. Later becoming a subsidiary of North Broken Hill, the company was sold to AMCOR in 1993.https://researchdata.edu.au/records-associated-pulp-mills-limited/186497