The following images show the Before & After of some past logo and brand identity redesigns & updates, that I have been involved with over the years.
Without seeing the clients original brief, it’s always tricky to pass judgement on a logo redesign, let along a whole brand identity redesign or update.
The brief obviously provides the context for what was required with the update, and the reasons why the client felt a redesign/update was necessary in the first place.
With some of these logo and brand identity updates, there are individual project case studies, that will provide a bit more context.
Logo Updates – Major Brand Identity Redesigns
Some of these projects below involved the redesigning of an existing brand logo design, such as in the case of:
- Harvest Bible Church – Client Website
- Brokers Direct Insurance – Client Website
- Peoples Church of Montreal – Client Website
- Tateside – Client Website
- BuySellAds – Client Website
- T-Shirt Express – Client Website
- Pleasant Hill Grain – Client Website
- UHX Universal Healthcoin
Other were considerably more complex, and involved a complete brand rename and full logo & brand identity redesign:
- Perry Referrals – Client Website
- HomesAlivePets – Client Website
- Abacus Insurance – Client Website
- Kerr Recruitment – Client Website
- Foehn & Hirsch
A recent example of such a massive undertaking is for Perry Referrals, which was formerly called Perry Dental Vet. A whole new look was required, starting with a new logo design, stationery, website, uniform and various other physical and digital uses.
If you are at the stage where you feel you need a logo redesign, or a more comprehensive logo & brand identity overhaul, then pease do get in Touch, or go ahead and take a look at my Logo Design Brief.
The Logo Smith Presents The Old vs The New – Logo Redesigns, Brand Identity Updates & Overhauls
All the Old and previous brand logo designs are on the left, and the New logo designs, designed by yours truly, are on the right.
In a few of these examples, the projects are up to 10 years old, and the logo etc is still in use, which is a massive point of pride for me.
HomesAlivePets – Logo Design & Brand Identity Overhaul
Perry Referrals – Logo Redesign & Brand Identity Overhaul
UHX Universal Healthcoin – Logo Redesign
Client: UHX Universal Healthcoin
Project Scope: Logo, Brand & Website Redesign → Case Study
Kerr Recruitment – Logo Redesign & Brand Guidelines Design
Tateside – Logo Redesign
T-Shirt Express – Logo Redesign
Spareto – Logo Redesign
Client Website: Spareto (client website being updated as of July 2020)
Project Scope: Logo Redesign
RxLess – Logo Redesign & Brand Identity Update
Client Website: RxLess
Project Scope: Logo Redesign, Stationery & Logo Guidelines
Pleasant Hill Grain – Logo Redesign
Peoples Church of Montreal – Logo Redesign
Abacus Insurance – Logo Design & Brand Identity Update
Foehn & Hirsch – Logo Redesign & Brand Identity Overhaul
Client Website: Foehn & Hirsch / EBuyer
Project Scope: Logo Redesign → Case Study
Brokers Direct Insurance – Logo Redesign
BuySellAds – Logo Redesign
Client Website: BuySellAds
Project Scope: Logo Redesign
Redesigned: 2012 – Still in Use: 2020