The Logo Smith » Logo Redesigns & Brand Identity Updates by The Logo Smith


Logo Redesigns & Brand Identity Updates by The Logo Smith

The following images show the Before & After of some past logo and brand identity redesigns & updates, that I have been involved with over the years.

Without seeing the clients original brief, it’s always tricky to pass judgement on a logo redesign, let along a whole brand identity redesign or update.

The brief obviously provides the context for what was required with the update, and the reasons why the client felt a redesign/update was necessary in the first place.

With some of these logo and brand identity updates, there are individual project case studies, that will provide a bit more context.

T-shire Express Ohio Logo MockUp Poster The Logo Smith
Logo Redesign – Client Website: T-Shirt Express

Logo Updates – Major Brand Identity Redesigns

Some of these projects below involved the redesigning of an existing brand logo design, such as in the case of:

Logo & Brand Identity Redesign – Client Website: Peoples Church of Montreal

Other were considerably more complex, and involved a complete brand rename and full logo & brand identity redesign:

A recent example of such a massive undertaking is for Perry Referrals, which was formerly called Perry Dental Vet. A whole new look was required, starting with a new logo design, stationery, website, uniform and various other physical and digital uses.

If you are at the stage where you feel you need a logo redesign, or a more comprehensive logo & brand identity overhaul, then pease do get in Touch, or go ahead and take a look at my Logo Design Brief.


The Logo Smith Presents The Old vs The New Logo Redesigns, Brand Identity Updates & Overhauls

All the Old and previous brand logo designs are on the left, and the New logo designs, designed by yours truly, are on the right.

In a few of these examples, the projects are up to 10 years old, and the logo etc is still in use, which is a massive point of pride for me.


HomesAlivePets – Logo Design & Brand Identity Overhaul

HomesAlivePets Centre Canada Old Logo vs New Logo by The Logo Smith

Client Website: HomesAlivePets
Project Scope: Logo & Brand Identity Redesign → Case Study
Redesigned: 2014 – Still in Use: 2020


Perry Referrals – Logo Redesign & Brand Identity Overhaul

Perry Referrals Old Logo vs New Logo by The Logo Smith

Client Website: PerryReferrals.co.uk
Project Scope: Logo, Brand & Website Redesign → Case Study

Perry Referrals Logo MockUp Poster Designed by The Logo Smith

UHX Universal Healthcoin – Logo Redesign

UHX Universal Healthcoin Old Logo vs New Logo by The Logo Smith

Client: UHX Universal Healthcoin
Project Scope: Logo, Brand & Website Redesign → Case Study

UHX Universal Health Coin Logo MockUp Poster The Logo Smith

Kerr Recruitment – Logo Redesign & Brand Guidelines Design


Client Website: Kerr Recruitment
Project Scope: Logo Redesign & Brand Guidelines → Case Study
Redesigned: 2014 – Still in Use: 2020


Tateside – Logo Redesign

Tateside Old Logo vs New Logo by The Logo Smith

Client Website: Tateside
Project Scope: Logo Redesign → Blog Post
Redesigned: 2016 – Still in Use: 2020


T-Shirt Express – Logo Redesign

T-Shirt Express Old Logo vs New Logo by The Logo Smith

Client Website: T-Shirt Express
Project Scope: Logo Redesign → Case Study
Redesigned: 2012 – Still in Use: 2020

T-shire Express Ohio Logo MockUp Poster The Logo Smith

Spareto – Logo Redesign

Spareto Old Logo vs New Logo by The Logo Smith

Client Website: Spareto (client website being updated as of July 2020)
Project Scope: Logo Redesign

Spareto Logo MockUp Poster The Logo Smith

RxLess – Logo Redesign & Brand Identity Update

RxLess Old Logo vs New Logo by The Logo Smith

Client Website: RxLess
Project Scope: Logo Redesign, Stationery & Logo Guidelines


Pleasant Hill Grain – Logo Redesign

Pleasant Hill Grain Kitchen Old Logo vs New Logo by The Logo Smith

Client Website: Pleasant Hill Grain
Project Scope: Logo Redesign → Logo Process
Redesigned: 2012 – Still in Use: 2020

Pleasant Hill Grain Logo MockUp Poster The Logo Smith

Peoples Church of Montreal – Logo Redesign

Peoples Church of Montreal Old Logo vs New Logo by The Logo Smith

Client Website: Peoples Church of Montreal
Project Scope: Logo Redesign → Logo Process
Redesigned: 2014 – Still in Use: 2020

Peoples Church of Montreal Church Logo MockUp Poster The Logo Smith 1

Abacus Insurance – Logo Design & Brand Identity Update

Abacus Insurance Old Logo vs New Logo by The Logo Smith

Client Website: Abacus Insurance
Project Scope: Logo Redesign → Logo Process
Redesigned: 2012 – Still in Use: 2020

Abacus Insurance Logo & Brand Identity Designed by Freelance Logo Designer The Logo Smith Freelance Logo Designer

Foehn & Hirsch – Logo Redesign & Brand Identity Overhaul

Foehn and Hirsch Old Logo vs New Logo by The Logo Smith

Client Website: Foehn & Hirsch / EBuyer
Project Scope: Logo Redesign → Case Study


Brokers Direct Insurance Logo Redesign


Client Website: BrokersDirect Insurance
Project Scope: Logo Redesign → Case Study
Redesigned: 2010 – Still in Use: 2020


BuySellAds Logo Redesign

BuySellAds Old Logo vs New Logo by The Logo Smith

Client Website: BuySellAds
Project Scope: Logo Redesign
Redesigned: 2012 – Still in Use: 2020

BuySellAds Logo Designed by The Logo Smith

Harvest Bible Church – Logo Redesign

Harvest Bible Church Old Logo vs New Logo by The Logo Smith

Client Website: Harvest Bible Church (client changed the font)
Project Scope: Logo Redesign → Case Study
Redesigned: 2012 – Still in Use: 2020

Harvest Bible Church Logo MockUp Poster The Logo Smith