The Logo Smith » Logo Portfolio – An A+ Collection of Logo Marks, Word Marks, Symbols & Icons, Designed by The Logo Smith


Logo Portfolio – An A+ Collection of Logo Marks, Word Marks, Symbols & Icons, Designed by The Logo Smith

Welcome to my primary Logo Portfolio page, which showcases many of my logo designs from various: Logo & Brand Identity Design; Rebrand & Logo Redesign; Packaging Design; App Icon Design and Typographic Design Projects.

Before I present the main logo portfolio grid, there are a few featured logo projects, some personal favourites, and also a couple of work-in-process logo projects, that I’d like to show first.

These are presented on a full colour matched background for a visually richer experience, just to wet your appetite.

Many of these logo designs will be repeated in the logo portfolio grid that follows, and it’s these that will provide specific Client Information, and Project/Case Study Pages Links.

Featured & Favourites from the Logo Portfolio

The Logo Smith Presents The Logo Portfolio #1

Now we are at the main logo portfolio, which shows only the primary logo designs, rather than any other visual aspect of a larger brand identity.

All logo designs are presented on a plain white background, and uploaded as SVG’s (Scalable Vector Graphics) format; these are super fast to load, and you can zoom in without any loss of quality.

Some of the captions below each logo will have links for additional information, such as the individual Logo Case Study and/or Logo Process (there is some overlap with Case Studies and Logo Process posts) and/or Project Page.

For ease of viewing, and also general usability, the portfolio is shown in a single column, and split into 2 pages.

SuperblyCo Logo and Brand Identity Design by The Logo Smith SuperblyCo Logo and Brand Identity Design by The Logo Smith

Client: SuperblyCo
Info: → Logo & Brand Identity Design

Pure Storage Logo and Brand Identity Design by The Logo Smith

Client: PureStorage
Info: → Logo & Brand Identity Design
Designed: 2010 – Still in Use: 2020

Feedly Logo & Brand Identity Design by Logo Designer The Logo Smith

Client: Feedly.com
Info: → Logo & App Icon Redesign
Redesigned: 2011 – Still in Use: 2020

Financial Investor Relations Logo and Brand Identity Design by The Logo Smith 1

Client: Unboxed Investor Relations
Info: → Logo & Brand Identity Design, July 2020

HomesAlive HomesAlivePets Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith Freelance Logo Designer

Client: HomesAlivePets
Info: → Logo & Brand Redesign
Redesigned: 2014 – Still in Use: 2020

RxLess Logo and Brand Identity Design by The Logo Smith

Client: RxLess
Info: → Logo & Brand Identity Redesign, June 2020

GhostPay Inc Cryptocurrency Blockchain Logo and Brand Identity Design by The Logo Smith

Client: GhostPay
Info: → Logo Design

BrainExcell Nootropics Logo Packaging and Brand Identity Design by The Logo Smith

Client: BrainExcell
Info: → Logo & Packaging Design

Medicine dot com Medical

Client: Medicine.com
Info: → Logo Design

Keyboard Kahuna

Client: Keyboard Kahuna
Info: → Logo & App Icon Design

Spareto

Client: Spareto
Info: → Logo Redesign

ReviewPoint designed By Smith

Client: ReviewPoint – Alex Hagan
Info: → Logo Design

Explainly Explainer Videos  designed By Smith

Client: Explainly – Alex Hagan
Info: → Logo & App Icon Design

Abacus Insurance Logo & Brand Identity Design by The Logo Smith

Client: Abacus Insurance
Info: → Logo Redesign & Tag-Line
Redesigned: 2012 – Still in Use: 2020

PeopleWorkSpace designed By Smith

Client: PeopleWorkSpace
Info: → Logo Design

Peoples Church of Montreal Info Logo Brand Identity Redesign

Client: Peoples Church of Montreal
Info: → Logo Redesign
Redesigned: 2014 – Still in Use: 2020

PedalWorks Bike Shop Logo Brand Identity Design by The Logo Smith

Client: PedalWorks Bike Shop
Info: → Logo & Brand Identity
Redesigned: 2012 – Still in Use: 2020

Excedr Product Leasing designed By Smith

Client: Excedr
Info: → Logo Design
Designed: 2013 – Still in Use: 2020

Perry Referrals Specialist Veterinary Dentistry and Oral Surgery Logo and Brand IDentity Designed by The Logo Smith

Client: Perry Referrals
Info: → Logo, Brand ID & Website Redesign

Codetipi designed By Smith

Client: Codetipi
Info: → Logo Redesign

T-Shirt Express T-Shirt Printers Train designed By Smith

Client: T-Shirt Express
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020Damien Hottelier Brand designed By Smith

Client: Damien Hottelier
Info: → Logo Design
Designed: 2012 – Still in Use: 2020

Wedding Photography Wedding Photographer Brand Mark Designed by Smith

Client: Illumina Wedding Photography
Info: → Logo Design
Designed: 2009

MoleseyCo Dog Brand Mark Designed by Smith

Client: MolesyCo 
Info: → Logo & Mascot Design

DealerTeam Automotive Brand Mark Designed by Smith

Client: Dealerteam
Info: → Logo Design
Designed: 2013 – Still in Use: 2020

harvest bible church Brand Mark Redesigned by Smith

Client: Harvest Bible Church 
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020

RosyBee Plants for Bees Logo and Brand Identity Design by The Logo Smith

Client: RosyBee Plants for Bees
Info: → Logo Design
Designed: 2011 – Still in Use: 2020

ADXPRS BRand Designed by Smith

Client: ADXPRS
Info: → Logo & Brand Identity Design
Designed: 2012 – Still in Use: 2020 

Puritone Records Logomark Designed by smith

Client: Puritone™ Records via Pure Storage 
Info: → Record Label Design

cUHX Universal Healthcoin and Cryptocurrency Blockchain Exchange Logomark Designed Smith

Client: UHX Universal Healthcoin 
Info: → Logo & Icon Design

Momentum Brand Mark Designed by Smith

Client: Momentum
Scope: → Logo Design

Front9 Agency Front9 Agency Direct Online Sales Brand Mark designed by Smith

Client: Front9 Agency
Info: → Logo Design

TruBuild Construction Logo Design by The Logo Smith

Client: TruBuild Construction®
Info: → Logo & Brand Identity

Logo Design Portfolio of Kerr Recruitment Logo & Brand Identity Design The Logo Smith

Client: Kerr Recruitment
Info: → Logo Redesign & Brand Guidelines
Redesigned: 2014 – Still in Use: 2020

Hitt Indie Gaming Studio Logo & Brand Identity Design

Client: HITT Game Developer Studio
Info: → Logo & Brand Identity

Pleasant Hill Grain Kitchen Equipment Logo Brand Identity Design by Freelance Logo Designer The Logo Smith

Client: Pleasant Hill Grain
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020

Morgan Williams Racing Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith 1

Client: Morgan Williams Racing
Info: → Logo & Brand Identity

Apple and Eve Logo Design by The Logo Smith

Client: Apple & Eve
Info: → Logo Design

Fokos Photography Logo Design by The Logo Smith

Client: fOKOS
Info: → Logo Design

Rocket Science FX Logo and Brand Identity Design by The Logo Smith

Client: Rocket Science VFX
Info: → Logo Redesign

monochrome bringing code to life Logo Designd by Freelance Logo Designer The Logo Smith

Client: Monochrome
Info: → Logo Redesign
Redesigned: 2011 – Still in Use: 2020

Love Ampersand Logo Designed by The Logo smith

Client: Love Ampersand
Info: → Logo Design

Foehn and Hirsch Logo & Brand Identity Design by Freelance Logo & Visual Designer The Logo Smith

Client: Foehn & Hirsch
Info: → Logo & Brand Redesign

The Auto Network Logo & Brand Identity Design by The Logo Smith

Client: TheAutoNetwork
Info: → Logo Redesign

BrightNorth Logo Designed by The Logo Smith

Client: Brightnorth
Info: → Logo Redesign

Client: Costack
Info: → Logo Design

LiveYaps Logo & App Icon Designed by Freelance Logo Designer The Logo Smith Freelance Logo Designer

Client: LiveYaps
Info: → Logo & Icon Design

Thinvested Logo Design by The Logo Smith

Client: thinvested®
Info: → Logo Design

Client: Piston Eight
Info: → Logo Design

Skiplex Logo Brand Identity Design by Freelance Logo Designer The Logo Smith

Client: Skiplex Indoor Skiing
Info: → Logo & Brand Identity

Client: happiest
Info: → Logo & Icon Design

Client: Hiroko Chardonnay
Info: → Logo Design

Client: Medifact.md
Info: → Logo Design

Client: TMO Real Estate
Info: → Logo Design

Client: Swami Fit
Info: → Logo Design

Baze Designed by The Logo Smith

Client: Baze
Info: → Logo & Icon Design

Brokers Direct Landlord Insurance

Client: BrokersDirect Insurance
Info: → Logo Redesign
Redesigned: 2010 – Still in Use: 2020

Drone GB

Client: DroneGB
Info: → Work in Process, July 2020

Wavepulse Acoustics Logo Brand Identity Designed by Freelance Logo Designer The Logo Smith

Client: RosyBee Wavepulse Acoustics
Info: → Logo Design

Road Bar Riders Bike Shop Logo Design by The Logo Smith

Client: RoadBar Riders™
Info: → Logo Design

Client: mui 
Info: → Word Mark Design

Client: ipepcare – HIV Prevention 
Info: → Logo Design

The House Table Restaurant Logo Design by The Logo Smith

Client: The House Table Restaurant
Info: → Logo Design

Colour Swatched Logo Designed by Freelance Logo Designer The Logo Smith

Client: Colour Swatched
Info: → Logo & Icon Design

 

View The Monomarks Collection by The Logo Smith

Other Useful Pages from Smith.™

The Brand Gallery shows additional Brand Identity Projects that I’ve designed, and the accompanying photographs and supporting brand assets.

Logo Grid & Construction page shows how some of these logo designs were developed, and constructed.

Logo Redesigns is dedicated to those projects that have involved some kind of logo redesign, brand identity update or some other form of refresh.

Case Studies is a selection of projects that include some form of written explanation of the process involved; be it a lengthy explorative study, or a shorter logo process review.

→ Hire The Logo Smith


Colophon

It’s easy to take logos for granted, but without one there’s nothing to build upon, and around. The logo is the foundation from which everything else grows.

A logo design needs to full fill many roles; it performs as a beacon from which it communicates on so many different levels. 

A typical logo design process includes: research of competing competitors & target audience; investigation of alternative design directions & ideas; refinement of a chosen logo design; testing across brand touch-points, and finally adoption of the chosen logo design by the client.

On the outside, a logo mark that is clean and functional, conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo and brand identity design project.

A clean and simple looking logo mark is rarely simple in its development and design, but it will appear as though this simplicity was easy.

The logo will often be a complex weave of horizontal, vertical, angular alignments and intersections, along with other design grid principles, to ensure the logo is balanced and well formed in its final form.

As Wikipedia states about Logo Design, it’s certainly not an easy 5min job:

Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.