Subscribe to the Blog with or | Post Updated: May 9th, 2014 | 1st Posted: July 2, 2009
Posted by: Graham Smith in Categories: Logo Process, Portfolio
Zulu Safari Logo Design
This is just a quick overview of a logo and identity design I finished for a project called, Zulu Safari. A brief and to the point information on that design and a full logo process article will follow.
The client is a family missionary, zipping around Africa and who needed an identity to distinguish himself. To try and modernise the sometimes antiquated perception of missionaries as a whole.
The challenge was to avoid any obvious cliché associations with safari, zulus, africa, religion etc. It was a potential field of cliché mines. Yet not to make it so clinical or generic to have no meaning at all. I instinctively went down the route of the obvious at first, herds of animals, zulu warriors, desserts, trees, tribal patterns and then once suitably hacked off with the amount of clichés on one pasteboard, we moved on.
After many sketches and head banging sessions, I developed this very symbolic icon that has several meanings and associations. .
The main logomark consists of the initials, 'Z' and 'S'. Yet, when drawn in a certain style, creates the impression of a face, the eyes and nose.
Unusually, this logo often appears without the the logotype, so it's a very symbolic picture, that at it's heart, is full of history and culture and multiple meanings. People have seen snakes, some have seen subtle Zebra associations. It's designed to conjour up these associations in a loose and friendly way.
This was an early design for me yet remains one of my all time favourites. This sums up so much in one memorable mark, it evokes a number of emotions and associations.
You can see the Zulu Safari logo in use as a Twitter Profile image @ZuluSafari
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