Subscribe to the Blog with or | Post Updated: May 9th, 2014 | First Published: February 9, 2009
Posted by: Graham Smith in Categories: Freelance, Graphic Design, helvetica, Inspiration, Logo Process, Portfolio
This is Part 4 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills.
If you want to be part of this logo design series, then details can be found at the bottom of this post.
What this collection is not
This is not a competition, it's not a best of, it's not a who has the best logo, it's not a collection of logos that I have chosen. They are simply logos supplied by those that wanted to be part of this post. And a huge thank you to everyone who has submitted. For those of you that have submitted, but your logo is not here, you will be in the next part.
Logo Roundup - Part 4
Let me begin with how I came up with my business name, which was a huge struggle and really came by accident. I agonized for 3-4 days of trying to come up with a really cool name.
I took a little break. A few days later, when I was off doing something completely different, like working out. The words Mayhem Studios popped into my head. I thought, OK that sounds cool, that's it!
The design of my logo was slightly easier. I knew I wanted it to be clean, simple and modern. I also knew I wanted to use a red and black for a strong bold mark.
The inspiration for the logo came from the simplicity in nature, architecture, type and life. Using type as a design element, like the plus sign or brackets, simple yet effective.
Overall, I was happy with the design but not exactly sure if it was right. Since, I was in a rush to get the business running and get some business cards printed. I decided I would go with this design for now. I can always come back and redesign it.
That day never came. I was extremely busy with projects. After awhile, it was too late to redesign the logo, as everyone strongly identified me with Mayhem Studios and that logo. One day, I may still rebrand myself.
Big Head Design - Justin Moore-Brown
Motivations of the company name (big head design) and logo was inspired by the fact that I actually do have quite a large noggin and my friends made it a point to make sure i knew that.
I really LOVE house-a-rama Kingpin font (the letters), and I decided to feature the shilouette of my head as a nifty little badge. The inspiration for this logo really just came from my love of large bold type and short concise logos.
I choose this style over others because I felt it conveyed a fun sense of design. I love graphic design, and find it fun to just sit and create but know well enough not to take myself too damn seriously.
Based around my last name, I created my logo to demonstrate my minimalist design ideals. Completely done in different faces of Helvetica, this logo incorporates a tree based on my last name coupled with blue and deep gray contrast to separate concepts.
Since I use my own name, I needed something that clearly defines what I do, as well as showing off that simple, elegant typesetting makes a huge difference. This logo can easily be modified by changing a layer or two in order to place it on a dark background.
Colorburned - Grant Friedman
It took me a while to come up with the concept for this logo. I had a little trouble trying to figure out how to conceptualize the words Color and Burned. Eventually, I decided that I preferred combining the words so instead of Color Burned it just became Colorburned – sort of like the word Sunburned.
Eventually, I found a font that I liked and some Twitter friends helped me with ideas for the flame and finally the logo took shape.
Daniel Collins Design
Simplicity is the main concept for my logo because that's who I am. There is nothing flashy or detailed, just straignt-forward and to-the-point.
Some might say it's boring, but I think it's classic, and timeless.
I chose Avenir (Ed: I LOVE Avenir) as the typeface because it is intended to be a more organic, and humanistic approach to a purely geometric typeface. it has vertical strokes that are thicker than the horizontals and an “o” that is not a perfect circle. These nuances aid in legibility and give Avenir a harmonious and sensible appearance.
A splash of color complements the online experience.
DEF Graphics - Bernie Ebue
As far as the logo goes I had to redesign it from my previous one I had for a portfolio class. I happened to be playing around with the DEF part of DEFgraphics, trying to turn the words into an image more so than reading it. Turning it on its side formed an eye, which represents an eye for creativity. That's how I got my logo.
eGrace Creative - Brandon Cox
eGrace Creative is so named because of an answered prayer. My wife and I struggled with infertility and were finally given one daughter. We haven't been able to have anymore since. We named her Ella Grace and she's not only the most beautiful creation I've ever seen, she's also one of the most creative people I've met.
She's six, and puts my design skills in perspective with her finger paints, crayons, scissors and glue. Hence - eGrace Creative.
the logo itself contains an e, g, and c, matches the color scheme of my web site, and has a clean and professional style. I used both a serif and sans serif font.
Lisa Firke - Hit Those Key
My site has been online for 10 years, and the name plays off of the notion that settling down to work is a matter of hitting the (typewriter) keys, so for a long time the font I used were very typewritery and either typewriters or keys were depicted.
The current mark is a bit simpler and more of an abstraction of an old typewriter key. The fainter keys spiraling in the background are supposed to hint at movement, but I haven't settled in my mind if that works or not.
I wonder if designers are ever satisfied with their own branding? I know I'm still playing with mine.
As with any graphic designer who has been around longer than a heartbeat, my logo has endured a number of changes over the years. I've been using the Jeff Andrews Design business name since 1996, and though simple and seemingly unimaginative, I find that people that I work with rarely forget my name. For me, it works.
In this latest evolution of my mark, I took a real "back to basics" approach. I've always been a fan of the clean, design work that came out of the 50's and 60's and looked there initially for inspiration. It was a grueling 4 year process, but in the end I think the new logo evokes a simpler, cleaner, more mature aesthetic that I hope is mirrored in my current work.
Schion Design - Sichon Domrongchai
To be perfectly honest, I tend to have short-lived love affairs with fonts, and right now I repeatedly find myself using Rockwell a lot.
As far as coming up with a logo for "my brand", I needed something strong and bold to sit in the corner of my blog site after going with a dark/distressed background. And to go along with the distressed motif, I frayed the word "design" and did a little photoshop smudging.
I wish I could say this all has some kind of meaning, but it was all done out of speed and necessity more than anything else. As far as the face off to the right, that happens to be a tattoo I designed for myself years ago influenced by my Thai heritage, so I decided that I'd consistently use it in some form.
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
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