Subscribe to the Blog with or | Post Updated: May 9th, 2014 | 1st Posted: January 8, 2009
Posted by: Graham Smith in Categories: Freelance, Graphic Design, helvetica, Inspiration, Vintage
This is Part 2 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills.
If you want to be part of this logo design series, then details can be found at the bottom of this post.
What this collection is not
This is not a competition, it's not a best of, it's not a who has the best logo, it's not a collection of logos that I have chosen. They are simply logos supplied by those that wanted to be part of this post. And a huge thank you to everyone who has submitted. For those of you that have submitted, but your logo is not here, you will be in the next part.
Logo Roundup - Part 2
When I first began thinking about personal branding a few years ago the only thing I could ever come up with was spelling out the words "Kyle Steed Design" in Helvetica bold, sometimes Helvetica Neue Ultra-Light, and leaving it at that. Well sometimes I would run all the word together with no spaces and through in some different colors to differentiate between the words. But it always left me underwhelmed and not very excited about how I wanted to express myself to the design community at large.
Now jump back in my time machine with me to the year 1982 when I was brought in to this world with the surname Steed. Of course as a baby I never thought about what this meant to me, and it wouldn't really become so prominent until 2003. August 19, 2003 marks a significant day in my life, it's when I made the decision to leave home and join the military. For the next four years I would no longer be know as Kyle, but rather as Steed. And then thanks to the wonderful people at Dreamworks pictures who made the movie "Shrek" with that damn donkey who said the line "I'm a noble Steed". Oh BOY! That never got old to hear from people when they first met me. Not only just the quote itself, but the way everybody tried to say it just like Eddie Murphy. I'm glad those days are over.
Maybe that was a little too much background. In either case, within the last year working full time as a web/graphic designer I have matured in the way I wish to present myself. And then just a couple weeks ago, at home with my wife on our couch, I got a sudden burst of inspiration for my new logo from an illustration I saw of a horse raised up on his hind legs. (http://www.twitpic.com/qv5y) Then I knew that I would want to simplify this down to just the head and do it by hand. So I came up with a few rough sketches (http://www.twitpic.com/qzu3) and the idea was born.
I think the symbol of the head of a steed makes a very strong statement about who I am. To me it represents strength and security and integrity. All of the things I feel I have. But there was something unsettling about this iteration (http://www.twitpic.com/raf2) and when I took out the eye the whole logo just felt complete.
I wanted a simple clean looking logo, easy to read and pleasing to the eye. I have added some detail to the "Lo" part of the logo to subtlety differentiate it with my first name. I chose accents of magenta and cyan to complement my current website, these colours can change easily if I redesigned my site in the future. I added the detail to "Lo" because people were calling me albertlo as my first name not realising it was my first and last stuck together.
The logo is generic enough but has enough detail in it to integrate into different mediums such as web and print and for it not to get dated in any hurry. Helvetica has stood the test of time so far so why not follow that way of thinking and pay homage to the font. If I changed my site the logo would still stand out well.
Another Color founded in 1975 and was originally based two concepts. The company was first founded by 3 designers, all from different ethnic backgrounds. The company was also originally only graphic design, so color played a major part in the concept idea. Typography was also chosen to be stylish and timeless. Lately its been taking on some new changes, but the logo stands strong and is a testate to a great design.
I prefer the logo on a black background. Since our concept was to develop an "emblem" like you see on classic/vintage cars with the contrast of the chrome against the car body. When I use our logo on a dark background, I like to incorporate some texture. Here I'm using a shot from a Ford Mercury engine compartment.
The Jeff Fisher LogoMotives identity initially went through a ten-year
design evolution (http://tinyurl.com/4mx6wl) before being put into use.
The logo has branded the design efforts of Jeff Fisher for over a decade.
"Having selected a rather odd and somewhat controversial name for my design business, pixeldeath, I wanted to create something that almost reflected the exact opposite of the name. Strange, yes. Memorable, hopefully.
The main colour behind pixeldeath is red. The colour was influenced by many things, one being passion. Being in 'your face' is another - and lastly, I don't think there is enough red on the internet... ha ha.
After about logo, it was a result of about 40 odd ideas and mock-ups that I worked on for over 4 months. I ran the design past as many friends as I could, got input from designers I knew and then the logo took shape. Comments such as "that is trendy", "that's not very you", "huh?" were all taken into consideration.
The outcome is what you see today. I consider it classic in nature, almost symbolic, I guess, classy but still retains a certain edge about it. Overall I feel it is powerful and reflects not only myself personally but also what pixeldeath is all about."
I've always loved the idea of mythology and magic, and I wanted to give a bit of an impression of websites being a bit magical, created by smoke and mirrors (hence the company name)
The pixel motif is obvious, with a nod to the feeling of building blocks. I wanted it clean, simple and completely adaptable.
John Wang - Web Design and Development
I decided to brand myself instead of a company. I picked a script font for my name to make it more personal. And a legible yet still playful font for the description of the main services I provide. I picked iconic images that represent tools that I use to provide the services.
Chris Williams – Seedubble
Motivation: Started freelancing 10yrs ago on top of agency work and needed my own id.
Inspiration: My Nickname. Google. Yahoo. Landor. Rand. Carson.
Reasons for choosing ‘that’ style over all the others: Wanted something unique and personal that represented my design style and experience without being literal. Luckily worked as domain name and extended into online id.
I agonized for over 2 years on how i wanted to brand myself. I tried and rejected a bunch of agency sounding names and could never hit on one that sounded right. So I stepped back and realized that I was over-thinking. For a decade, people have called me "oak" and I've signed my name on art with a stylized version of "oak."
I realized that I already had a brand image of sorts connected to this name, that it was pretty strongly associated with my professional work, and basically...my signature mark WAS a logo for all intents and purposes, it just had to be refined. The mark I am submitting is the result. I try to present it on the stylized color background I am including because it references the design of my personal website http://atimcalledoak.com and also because it allows me to produce unique avatars for various applications based on the mark that have a common visual language and still help to reinforce the overall brand.
"I wanted a simple yet classy logo to represent my work, I used my initials to create this 3d illusion shape. I felt it works perfectly"
Thanks again to all those that have submitted logos, its been really cool checking them all out and reading the reasons behind them.
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
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Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England. Tel: +44 (0) 7816 527 462 Email: [email protected]