The Logo Smith » logo design primer


logo design primer

Logo Design Primer

Whilst a logo design isn’t the entirety of a visual brand identity: a memorable logo mark can certainly help create a lasting impression in the eyes of the beholder.

Pure Storage Design Grid and Construction Design

The logo mark (in the example above, the logo mark is the orange P for the Pure Storage logo design) which is also called: brand mark, symbol, icon, emblem, etc, is often the first visual representation of a brand and/or company that a person sees, and for this reason alone: the logo design needs to full fill many roles.

The logo design process includes: research, conceptualisation  investigation of alternative design directions and ideas, refinement of a chosen design, testing across brand touch-points, and finally adoption and production of the chosen logo design by the client.

On the outside, a logo mark that is clean and functional; conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo design project.

However, a clean and simple looking logo mark is rarely simple in its development and design; quite often will be a complex weave of various horizontal, vertical, angular alignments and intersections, along with other design grid principles, to ensure the logo is balanced and well formed in it’s final form.

Trepp Logo Grid Alignments and Construction Designed by Graham

Wikipedia: “Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design.

A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.

Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.”