Logo Design Price List & Guidelines – Template for Download by The Logo Smith

Logo Design Price List & Guidelines - Template for Download by The Logo Smith

Logo Design Price List & Guidelines – Template for Download

Please Note changes to my Logo Design Price List: As of January 2020, I have raised my Minimum Budget Price to £1,000 and set a much higher ceiling Budget of £225,000+. You can see how I’ve structured my Budget Range if you visit my Logo Design Brief Page.


Much like the Transfer of Copyright Template, this version of my Logo Design Price List & Guidelines Template for Download, is a minor update to an older version.

For the most part, I don’t actually make these Logo Design Price List / Pricing Guidelines available on my website, but are available on request (or if they find this post!)

This isn’t so much a fixed price menu, in that these are really only price ‘guides’ to provide context to a client, and to at least give them a starting point from which to come up with their own budget.

I’m ultimately VERY flexible when it comes to negotiations and haggling, not to mention that each and every job has to be priced on it’s own merits, and there really isn’t a way to provide a fixed one-size-fits-all price list.

Historically, my experience would show that allowing a client to come up with their own budget first, is often more fruitful…

Should I Use Your Logo Design Prices?

These are my own Budget Points, and these have come about through much trial and error over the years; not to mention they do fluctuate from time-to-time.

I’m not suggesting that these are prices you should use, as each of us have wildly varying levels of: experience, needs, skill sets, expectations etc.

As some say: prices can go up, as well as down…

Can I Modify This Form?

Feel free to use this as is, or change the layout/contents as you see fit (obviously remove all instance of my name, logo and details).

–> Download ZIP PDF & InDesign CC 2014: Pricing Guidelines 2017

SVG Version of the Logo Guidelines Template

As well as the Illustrator .ai file which you can download and edit, the following image is an SVG file, imported directly into Wordpress.

This means you can actually just drag-and-drop the image onto your desktop, then drag that SVG file icon directly onto Illustrator (or another vector editing app).

It’s important to remember: If you try and double-click the SVG file, then it’ll likely try and open a text editor, and not your intended vector app.


Logo Design Price List and Guidelines



Evolution of my Logo Design Price List

My logo design price list has seen a number of relatively major changes of late. Most of these changes based on adding more descriptive details about the various price-points.

Trying to find a group of price-points that represent the quality and value of my world, but also price-points that are wide-ranging, and fair for ‘most’ budgets is what I have found the hardest: offering a diverse enough budget range to cover a simple blog head logo design, to a full-on multi-national conglomerates rebranding project.

I’m pretty happy with how it looks now, and I feel it’s the closest I have come to feeling that all the price-points have enough flexibility and value in them, without alienating either end of the client spectrum.

Too cheap: and people may wonder if you do high-end quality work; too expensive: then you miss out on the fun little logo design projects that pop-up from time-to-time.

Transfer of Logo Design Ownership (Design Copyright)

Another addition to the ‘what is included’, for every price-point, is the simple statement, Transfer of Ownership.

You should not charge extra, or make it difficult, for your client to become the rightful owner of the work they paid you to do. You need to be as transparent and upfront about this as you can.

It’s just the right thing to do.

It’s Justified

Another first is putting in a little ‘justification’, as I do feel that it’s worth pointing out that a lot of the hours spent on clients logo design is done during the least sociable of work hours, mostly because many clients do leave it just so late.

I’m used to this last minute turnaround, but there has to be some kind of premium included if it means getting the job done at all costs.

This isn’t about me whining, “no one understands what I have to go through!”.

It’s simply pointing out the often overlooked truth that working evenings, late nights into the early hours of the morning, weekends and public holidays. This ought to be an important factor, otherwise who is it exactly that is undervaluing the work? Not the client in this case, but you.

So I’ve decided just to put a little ‘reminder’ for the client, that their logo design job isn’t result of pressing a button one Wednesday, at 2pm. That more often than not, that even though yes, I’m choosing to take the job on, I’ll be needing to work all the unsociable hours available to get it done on time.

No harm in reminding people of that, from time-to-time.

Template for Download by The Logo Smith