Book Review – ‘Logo’ – Logo Design and Inspiration


Logo is one of my most read and prized logo design books which has lead me to update this mini review, which was first published in November 2008, and repost it.

Published by Lawrence King, and written by Michael Evamy Logo is a thick book at 350 pages with mostly black and white imagery. Each chapter starts with one covering page showing thumbnails of the logos to be covered in colour which acts as quick cheat sheet.

The forthcoming pages then present each logo in large scale solid black and white with text description: who designed it and the occasional factoid.

The layout and design of the book is well structured, clean and easy to follow.

Logos are grouped and categorised in sections with a diverse set of categories: strands, waves, concentric, ovals and ovoids, punctuation marks, single letters so plenty of scope for drawing on inspiration.

It’s a hefty book and the uncoated paper it’s printed on feels sturdy so no obvious signs of trying to cut costs with wafer thin paper. The book cover itself is glossy and of a fold-out design easily removable to provide you with a huge fold-out reference poster.

Unlike LogoLounge and other inspiration type books most of the logos covered have have accompanying text descriptions for the 1300 logos included.

If you are a logo designer or appreciate  logo and identity design then this particular logo book is a valuable addition to your library. I purchased this shortly after it was first published a few years back now, and it’s still the first book I refer to when starting on most new projects.

I am looking forward to a hopeful update to this book.

If you need professional grade logo inspiration then look no further.



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Written by: Graham Smith: The Logo Smith
1st Posted: 2011/05/16 & Post Updated: 2014/05/09
Filed In Categories: Books, Brand Identity, Inspiration, Reviews

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