Google Takes on Content Farms and black-hat SEO

Daring posts some awesome news. This is a most welcome update from Google. Logo design is one area that is rife with underhand SEO tactics and content farming.

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
– Amit Singhal and Matt Cutts, Google.

We’ll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites.

Source Link Found on

And then there was Steve

In 2010, a few designers lead by Steve from @TheLogoFactory, took on some of these content farms/undesirables… the result was quite a nightmare. I had my domain targeted by these logo design content farms, you know the kind, the faceless cheap and quick online logo shops. It was only through drastic intervention and knowledge that Steve was able to dilute their attack. Even though they practicing the worst king of devil craft, they certainly don’t like being ‘called out‘.

Are you being deceived?

The sad thing is, I see many designers unwittingly supporting some of these content farm websites, because they do a reasonable job of pretending to be a legit design website offering tutorials, resources and the like. This is where you can see how truly devious these content farms etc are, by garnering the support of the very designers who would be ‘sick to the stomach‘ to know they had actually supported this website, they have been able to assimilate themselves easily within the community.

Through your unwitting support, they are screwing you out of better Google rankings.

Their motto? Don’t have a natural talent, then cheat.

Hopefully now, Google has taken note.

Steve specifically has a personal quest to address the balance, so worth checking out his blog and rants in more detail and posts specifically on the SEO side of logo design.

Here are a few posts that touch on content farming that re directly related to the logo design industry :


Written by: Graham Smith: The Logo Smith
1st Posted: 2011/02/25 & Post Updated: 2014/05/09
Filed In Categories: Opinion, Resources

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