FontSmith – London based type foundry and design studio
Surfed upon this rather scrummy type foundry, named Fontsmith. My search for new fonts is an endless and a time consuming task. When I come across a ‘new to me’ type foundry, I get all excited you see. If said type foundry website is also lush to look at and use, then all the better. So far, this has to be the sweetest font foundry website, it just oozes pixel beauty.
But of course, it’s not just about the website, that would be quite shallow of me. The selection of fonts on FontSmith are rather super-super.
FontSmith is a leading London based type design studio founded in 1999 by Jason Smith. The studio consists of a team dedicated to designing and developing high quality typefaces for both independent release as well as bespoke fonts for international clients. Jason Smith is the founder of Fontsmith, with a background in hand lettering and calligraphy. His work has a distinct quality that combines warmth and modernity with an intense eye for finely crafted letter-forms.
The team at FontSmith is thus : Jason Smith, Emanuela Conidi, Fernando Mello, Phil Garnham & Mitja Miklavčič
As the image above shows, there is a nice selection of fonts to look, check, test and purchase. There are a number of fonts here that I am certainly interested in buying for forthcoming logo projects. These are certainly premium typefaces, single weights starting at £80. I would usually purchase single weights needed for the project in hand, rather than the entire family. A few of the fonts available are below.
The user experience is just an awesome. Three main tabs are available when browsing individual fonts, ‘Browse Fonts’, ‘Font Details’ and ‘Test Drive’. Everything is so clear and all to hand, and I love the light on dark colour scheme when used in this manor.
The ‘Test Fonts’ is particular wonderful. You type direct within the window, as shown below. Choosing any of the weights available and adjust Font Size as well as print out the results. The neat part of this is you can then ‘compare’ fonts, so by choosing another font you get another window where you can type more text. It seems you can have as many fonts open in this way as you want.
Overall, FontSmith is definitely worth adding to your font foundry bookmarks. Although the £80 a weight is a little steep compared to many other type foundries, the benefits of choosing premium fonts for certain projects can be well worth the investment.
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