Penguin Books Logo Design Evolution


Penguin Books Logo Evolution 1935-2003

Penguin Books Logo Design Evolution

Recently Penguin Books celebrated the 80th anniversary of it’s very popular range of paperback books.

Like many famous logos with such a long history, Penguin Books logo has seen a number of relatively ‘subtle’ design changes in it’s 80 years of fronting the Penguin brand.

The logo was last ‘refreshed’ only back in 2003, by Angus Hyland (@AngusHyland), from Pentagram.

Worth a Read:

CreativeBloc has a wonderful write-up on the Evolution of the Penguin Books Logo that’s well worth a read: The tale behind the Penguin logo

Evolution of the Penguin logo design



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Written by: Graham Smith: The Logo Smith
1st Posted: 2015/08/06 & Post Updated: 2019/10/11
Filed In Categories: Brand Identity, Famous Logos, Inspiration, Vintage

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