Do you buy Commercial Fonts?
Just really interested on how many designers actually purchase commercial fonts. Or how many rely on the ‘standard’ practice of ‘supplied distribution’ of as and how?
Q: Do people really pay money for fonts?
A: Yes. People do pay money for fonts. These fine, upstanding citizens of the graphic design community understand the splendid nature of quality digital typography and are willing and able to financially support the exemplary vision we strive to advance.
I am having a great time finding new commercial fonts from independent typographers and designers. So many to choose from, I have been gob smacked at the variety out there.
You are not just stick with Adobe, ITC, Bitstream, Monotype etc. There are extraordinary font designers out there with fonts really reasonably priced font families.
I personally have stopped using FREE fonts for some time, but like most, started out with these resources, and create designs around the fonts I do have. And where my cash flow allows, will purchase a new font now and again. A new font has actually won me several projects, and allows me the knowledge of knowing that I have a more unique design and that from a moral point of view, supporting the hard work of these typo magicians.
Obviously free fonts help you get your feet grounded. But there is a problem with this that goes beyond your ability to afford to buy them or not. When taking the responsibility of creating a new logo or brand, when using Free readily available fonts, you are in essence not acting on the best interests of the client. The font will be poorly made but will be common as muck… So look to invest some of your winnings on a new font or two, it’s money well invested in my eyes.
I think it’s just a wise thing to have in the back of your mind not to rely on free fonts as a long term goal.
Since I have discovered these independent sources, my enjoyment of my design work as gone up tremendously. I now really enjoy looking through all the cool fonts that are just, upwards of $20 dollars away. If you choose wisely, this might secure you a project win because you have a more unique font that other submissions.
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