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Coca-Cola vs. Pepsi Logo Designs Through History – Revised Edition

Coca-Cola vs. Pepsi Logos – Revised Edition is a side-by-side comparison of all the various logo designs used by Pepsi and Coca-Cola through out their hugely successful run in business.

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Hat tip to Brand New for putting this altogether. Once you see all the Coca-Cola logo variations up together you realise how many there has been.

It's a little surprising as I have always viewed the original script version as being their only brand logo, or more accurately the logo I best associate with it.

The latest version from 2009 is the cleanest and purest of their logo styles.

I would say that Pepsi has had 3 major type logo style changes: the original script style covering 1898 to 1950 which saw the introduction of the bottle top design, the sans-serif style from 1961 through to 2005 with the last major type style change in 2008.

My favorite Pepsi logo was the bottle top style of the 1973 version.


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