new foursquare logo design

Foursquare’s New Logo Redesign Goes Superhero

Written by: Graham Smith: The Logo Smith Posted: 2014/07/24
Filed In Categories: Brand Identity, Famous Logos, Logo Design


Post Excerpt: Foursquare’s New Logo Redesign Goes Superhero Just to clarify: the Superhero wording wasn’t my idea, this comes direct from the folks at Foursquare, and I quote: Foursquare: “…if you build a totally new app, you need a totally new logo.… Read More

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AirBNB logo design new

AirBNB’s New Logo Design Gets Mobbed

Written by: Graham Smith: The Logo Smith Posted: 2014/07/17
Filed In Categories: Brand Identity, Famous Logos, Logo Design


Post Excerpt: Post Updated with information from the BBC: Airbnb’s new logo faces social media backlash AirBNB’s New Logo Design Gets Mobbed It’s always a shame when something like this happens, mostly because there is some poor soul, or group of poor… Read More

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dungeons and dragons ampersand_flat

Feast Your Eyes on the New Dungeons & Dragons Ampersand

Written by: Graham Smith: The Logo Smith Posted: 2014/05/23
Filed In Categories: Designer Spotlight, Famous Logos, Logo Design, Typography


Post Excerpt: It’s kind of hard to actually look at anything other than this beautifully crafted Dungeons & Dragons Ampersand for the new logo redesign. Since when does an ampersand literally outshine, and out class, the rest of the logo? There is almost a… Read More

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Kit Kat Logo Design in Chinese

6 Chinese Brand Logos Adapted by by Stephen Wright & Niek van Wigerder

Written by: Graham Smith: The Logo Smith Posted: 2014/03/13
Filed In Categories: Designer Spotlight, Famous Logos, Logo Design
Tagged with: , ,

Post Excerpt: 6 Chinese Brand Logos Adapted by by Stephen Wright & Niek van Wigerder This is a pretty extraordinary brand logo project we have here. These Chinese brand logos were developed and translated by, Stephen Paul Wright, and his illustrator Friend, Niek van… Read More

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Reeboks new Logo Design 2014

Reebok’s New Logo Lacks Style, Finesse, Coolness and Just Sucks

Written by: Graham Smith: The Logo Smith Posted: 2014/03/07
Filed In Categories: Famous Logos, Logo Design


Post Excerpt: It’s harsh, but let’s face some facts: Reebok has rarely been cool—using ‘rarely’ in this instance is an over generous application of the word ‘rarely’, and I also know that ‘cool’ is subjective—in all the… Read More

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