Logo Guidelines Archives




SuperblyCo Logo & Brand Identity Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2020/03/11
Filed In Categories: Logo Guidelines, Portfolio, Work in Process
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Post Excerpt: SuperblyCo Logo & Brand Identity Designed by The Logo Smith The Logo Smith worked with a past Client, Excedr, to design a Logo & Brand Identity for SuperblyCo: food & beverage equipment leasing company. SuperblyCo provides flexible equipment… Read More

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Logo Guidelines Poster – Illustrator Template for Free Download by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2020/02/03
Filed In Categories: Downloads, Logo Guidelines, Poster Design, Templates
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Post Excerpt: Logo Guidelines Poster – Illustrator Template for Free Download by The Logo Smith This is a Logo Guidelines Poster and Illustrator Template that I’ve created for a recent repeat client (they previously hired me to design the Excedr Logo for… Read More

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Tokyo Olympics 1964 Logo Guide by Yusaku Kamekura – Download Recreated Vector Poster

Written by: Graham Smith: The Logo Smith Posted: 2020/01/07
Filed In Categories: Designer Spotlight, Famous Logos, Logo Guidelines, Poster Design, Vintage
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Post Excerpt: Tokyo Olympics 1964 Design Guide Sheet: Download Recreated Vector Poster The Tokyo Olympics 1964 Logo Design Guide Sheet, by Yusaku Kamekura, isn’t something I believe I can ever recall seeing, so it was cool to see it in my tumblr feed today.… Read More

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Swingline Staples & Staplers Vintage Logo Guidelines by Chris Cunningham

Written by: Graham Smith: The Logo Smith Posted: 2019/12/24
Filed In Categories: Designer Spotlight, Logo Design, Logo Guidelines, Vintage


Post Excerpt: Swingline Vintage Logo Guidelines by Chris Cunningham After doing some searching for some vintage logo guideline inspirations, this beautiful graphic for the official Swingline Logo Type, showed up in Google Search. It’s a beautiful piece of branding,… Read More

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Corporate identity for Galerías Designed by Vignelli Associates 1994

Vintage Corporate Identity Program for Galerías Designed – Vignelli Associates 1994

Written by: Graham Smith: The Logo Smith Posted: 2019/12/09
Filed In Categories: Brand Identity, Designer Spotlight, Logo Guidelines, Vintage
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Post Excerpt: Vintage Corporate Identity Program for Galerías Designed by Vignelli Associates 1994 This vintage Corporate Identity Program for Galerías; a department store chain in Madrid, Spain; designed by Vignelli Associates, in 1994. If you’re not following… Read More

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Santa-Brand-Book-Guidelines-2013-Version

The Santa Brand Book AD 2020’s Edition – Designed by the Quiet Room

Written by: Graham Smith: The Logo Smith Posted: 2019/12/01
Filed In Categories: Designer Spotlight, Logo Guidelines
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Post Excerpt: The Santa Brand Book AD 2020’s Edition – Designed by the Quiet Room Excellent. Just excellent. Simon Grover over at Quietroom sent me a note earlier. In that note was a message telling me they have been busy foraging around gathering updates for… Read More

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NYC Transit Authority Graphics Standards Manual by Massimo Vignelli

Written by: Graham Smith: The Logo Smith Posted: 2019/11/28
Filed In Categories: Designer Spotlight, Logo Guidelines, Vintage
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Post Excerpt: NYC Transit Authority Graphics Standards Manual by Massimo Vignelli What I love about this story is how the NYC Transit Authority Graphics Standards Manual was discovered: “The manual was found in a locker beneath old gym clothes.” There are a… Read More

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Beano Brand Guidelines Designed by Wayne Hemingway

Written by: Graham Smith: The Logo Smith Posted: 2019/10/10
Filed In Categories: Designer Spotlight, Logo Guidelines


Post Excerpt: It's simply magical to see these Beano Brand Guidelines, designed by Wayne Hemingway, surface on the… Read More

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