Blog Archives



Brand Fixer #1—Yahoo Gets Fixed


Brand Fixer #1: Yahoo Gets Fixed—Fixing One Brand At A Time

Brand Fixer #1 Yahoo

The Brand Fixer Pledge

The Brand Fixer is on a mission to find & fix poorly functioning brands and/or logos of said brands.

In most cases the brand and/or logo is beyond help or recovery, so the Brand Fixer adopts, and practices, the most humane method of brand repair: Duct Tape.

The results are dramatic. See for yourself.

The Brand Fixer uses professional judgement in determining which brands and/or logos need to be fixed, as well as latching onto any hyped up media story of the hour.

The Brand Fixer pledges to be the first, or last, on the scene to assist and give appropriate aid, whenever and where ever it is needed. Your brand may be of a local geographical locality, but the Brand Fixer is global.

Why Yahoo?

Unless you really have been living under a boulder for the last few years, then it should come as no surprise that the Brand Fixer has to take immediate action on this long suffering—by suffering I don't mean it's own suffering, but the suffering it has impaled on the poor consumer—brand.

The Brand Fixer actually hates to see the actual logo design Duct Taped up as the Yahoo logo is not the problem in this case, but as we all know: a brand is more than the logo. Actually, in this case, the brand is far less than the logo.

Yahoo deserves little sympathy for the collective actions of the management, board and general lack of vision and self—if you haven't logged onto Yahoo for a while, then just prepare yourself for that half-page horizontal advert! Yahoo has seen itself slowly eaten from the inside out with news topping crises' like: Yahoo CEO lies about Computer Sciene Degree on CV & Yahoo bungles chance to make Flickr a leading force in social photography.

The Brand Fixer has a sworn duty to perform. Yahoo has done everything within it's power to destroy itself from the inside-out.

The only course of action: Yahoo has to be fixed. Prepare the Duct Tape.


 






 Previous Post:   Type Hero #2–Appetite By Denis Serebryakov
 Next Post:   Helvetica Exploded Modular A2 Poster from PrintHandBook




Posts of Similar Content:
Logo Design Roundup Part 6 – Over 50 Ways Designers Promote & Brand Themselves This is Part 6 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills...
Caterham 2012 F1 Team Logo Designs Announced It was recently announced that Caterham will start the 2012 season under their own name. In 2010 they went under the name of Lotus Racing, then in 2011 it was Team Lotus. Due to lengthy legal proceedings with Lotus Renault GP, team boss Tony Fernandes opted to name the team for 2012 as Cater...
The Quest for Uniqueness in Logo Design The one thing that you should come away with after viewing this entire set of Logotypes is that: What ever logo you do now, it has probably already been done before, in one form or another. The logo example above is from the 1960's for Electro-Walser, Switzerland. The E formed from positive sp...
Famous logos and brand designs simplified – Part 2 Unevolved Brands on Tumblr Unevolved Brands Flickr Set Part 1 of 'Famous logos and brand designs simplified' seemed to go down quite well, so here we have ten more examples of famous logos and brands simplified to just simple circles. In most cases, each major circle represents one letter....




More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly