AT&T Bell Logo Redesign Pitch Video by Saul Bass 1969

AT&T Bell Logo Redesign Pitch Video by Saul Bass from 1969

The AT&T Bell logo for which Saul Bass did this marvellously meticulous ‘video’ pitch remained in commercial use till 1983. Saul Bass then redesigned the Bell logo yet again, but this time creating the ‘Death Star’ logo to replace the chunkier ‘bell’ version.

That really is some pitch, and it important to see just how Saul didn’t just rest on his laurels, and worked hard to prove he was indeed the man to take the AT&T logo into the coming decades!

Found on Kottke:


Bell Logo Design Evolution

There’s a pretty detailed write-up covering the various Bell logo designs from 1889 through to 1969 over here: Bell Logo Design Evolution

Bell Logo Design Evolution


Written by: Graham Smith: The Logo Smith
1st Posted: 2015/09/13 & Post Updated: 2016/09/14
Filed In Categories: Brand Identity, Designer Spotlight, Famous Logos

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