I understand, and fully appreciate, the idea behind trademark protection especially with big brand cases like Apple.
If a new company set up with plans to sell consumer related technology then one would be quite silly to use an apple of any kind as a brand mark. In this case we are talking a small German coffeehouse/child’s playroom that have used a red apple with a nice illustration within it.
Is this a tad OCD by Apple in protecting their brand.
They want to own anything Apple themed, and we also know they chase all sorts of trademark, and brand issues very aggressively, but a small German child’s playroom?
Original article http://www.adweek.com/adfreak
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