Link: The Story of the ‘Apartment Therapy’ Squiggle Logo

Read more on The Story of the Squiggle Logo

Love this logo for Apartment Therapies and the story behind the squiggle idea proves that some things are not how they might be first interpreted.

What’s particularly intriguing is seeing where Apartment Therapies started out with the logo design. What follows is the internal dissatisfaction that can cause the ever-present gut to play up somewhat.

I think we have all experienced those moments of staring at a design that is ‘OK’, but your gut is fluffing around and not being particularly helpful. You know something is not quite right, but you also don’t know what would be a better option.

It more than often works out, but it can get a little stressful. But stick at is as inspiration often turns up when you’re least expecting it.


Written by Graham Smith: The Logo Smith| First Posted on: 2012/04/12 & Post Updated on: 2016/09/14 Filed In Categories: Designer Spotlight, Inspiration

Blog Updates by: RSS, Email, Feedly

Similar Posts

Logo designer for hire

Looking to Hire a Logo Designer?

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Logo and Brand Identity Designer, then look no further.

Visit my Hire Me page, and fill in the short Design Brief, or just reach out to me via my even shorter Contact Form.

About | Hire Me | Portfolio | Monomarks | FAQs | The Gallery