Anonymous Conceptual Branding by Mads Jakob Poulsen

Source Mads Jakob Poulsen

Anonymous Conceptual Branding by Mads Jakob Poulsen—who incidentally also redesigned Belkin’s new brand identity—is some clever and cheeky designing type identity stuff.

When I first saw just the logo—and I mean that in a somewhat loose term—on Quipsologies I thought, “WTF?” Then regaining my composure I visited Mads’ website to further investigate. The more I looked at these photographs the more I came to totally love the idea.

Particularly fond of the copy on the CD packaging, “Back up your files—we are coming to visit. Sincerely ————.” It’s actually quite a scary/ominous message. I guess depending if you would be an observer or one of their selected targets.

Suppose they would have to hire a middle man to negotiate the price of buying the copyright to Mad’s idea should they want to go all corporate.



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Written by Graham Smith: The Logo Smith| First Posted on: 2012/03/27 & Post Updated on: 2012/03/27 Filed In Categories: Brand Identity, Designer Spotlight, Inspiration

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