Alternative Olympic 2012 Logo by Daniel Eatock

How about this as an alternative logo design for the 2012 Olympics: created by Daniel Eatock. Found via This isn’t happiness.

As Daniel explains the alternative Olympic logo consists of two icons: the first being the traditional Olympic Rings created in 1913 by Pierre de Coubertin, and the second being the familiar blue, red and white circle logo used by the RAF (Royal Air Force Roundel)

I have to say that although I like the idea, the boldness, the intensity of the mark; I am pretty sure it’s leaving me with a migraine.


Written by: Graham Smith: The Logo Smith
1st Posted: 2011/08/15 & Post Updated: 2016/09/14
Filed In Categories: Brand Identity, Inspiration

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