Abacus Insurance – Logo & Brand Identity Design
“Abacus Insurance approached Graham at a pivotal time for our company. We struggled with conflicting opinions about how to best position our business and unique software platform in the insurance marketplace. And what direction we should be taking to continue our growth.
Before starting on the logo design process, Graham helped us tremedously by firstly getting us to focus on a core message. For Graham, it was clear this was not just about designing a logo for us, but also help us define our new brand, something we had not expected as part of the initial project scope.
We needed a new logo and brand identity design that would convey in a simple way exactly what we stand for. The concept of “Insurance Intelligently Delivered” has been our driving force ever since. We have rallied our employees, business partners, and customers around that phrase. And it is our continued call to excellence.
Graham’s logo design process, and meticulous attention to detail, created for us a logo and branding that has far exceeded our expectations.
I believe it accurately represents the uniqueness of our business. And will continue to do so for many years to come.”
Kevin Lewin – Abacus Insurance
Black Vanilla Gelateria – Logo & Brand Identity Design
“Well, what can we say: a job fantastically well done! You should be feeling very happy right now as we are overjoyed with the final version it has really exceeded all our expectations. The only other occasions I have said this was looking at both my newborn girls.
Thank you for all your help and patience and always being so very versatile. We were so surprised to have someone so willing to go the extra mile to make sure it was just right (a quality which is hard to find with designers). But your patience and hard work has paid off and I think that we are onto a winner here.
Great job, but would not really expect much less from you! Cheers from Jeremy & Susan.”
Jeremy & Susan Stretch
MoleseyCo – Logo & Mascot Design
“Graham worked to develop a brand logo mark and visual identity, for my new business.
I was impressed with his understanding of the brief, but also how he helped to shape the development of the brand idea, and my own thoughts throughout the process.
He was genuinely interested in creating the right solution for me and very much immersed himself in what I was trying to achieve.
I am very happy with the result, and would not hesitate to work with Graham again in the future.”
Lidia Mackow-McGuire – Molsesey Co
T-Shirt Express – Logo Design
“It is generally good business sense to do what you can with the resources you have available at hand.
It’s better business sense to realize when what you have isn’t up to the task. When it came time to have a new logo created, I knew that nothing but a professional hand would suffice. Graham Smith has been nothing but professional.
Starting with his style and talent, and following through to his communication and timely-ness, we could not have been better served than in our choice to hire Graham to conceive and deliver our fantastic new logo and visual identity.
Drew McCoy – T-Shirt Express
Damien Hottelier: Swiss Legal Firm – Logo Design
“I can only say one thing: I am delighted with my new visual identity.
With the price in mind, the result was definitely worth it. The image has fully conformed with my intentions and I couldn’t have dreamt for better.
If you need to use a logo designer’s services, I would strongly advise you to go with The Logo Smith.
In my opinion, he is one of the best freelance logo designs in the sector.” Read Full Testimonial
Damien Hottelier – https://www.hottelier.com/
BuySellAds (BSA) – Logo Design
We had tried working with about 4 other identity designers before Graham for the same project.
He bought a unique approach to the project that ultimately left us with an identity we (and our users) are incredibly happy with.
We just wish we’d worked with Graham (The Logo Smith) from the very start; we’d saved ourselves a heck of a lot of money, time and stress if we had done so.”
Todd Garland – buysellads.com
Sam Bhogal Photography – Logo Design in Process
“I genuinely admire and am left inspired by your portfolio. I have searched far and wide across the internet for logo designers, and have browsed through countless websites which all become easily forgettable once you click on to the next one.
I only reached out to a very small handful of individuals and one of those included you. Your work stands out and your attention to detail is insanely phenomenal. This really resonates with myself as someone who values this.
What strikes me most about your work is your composition. I can see how you have gone to painstakingly great lengths to achieve a balance and finely poised composition in your work.
The average joe would probably never see this composition or balance – I guess this is perhaps an element of my photographic eye coming through.
If logo designers had world class competitions, you’d be THE winner!”
Chantal Yeung – https://eu-recruit.com