client testimonials

Selection of Client Testimonials: Some of these are for Logo Design Projects, whereas some are for the larger scope of Logo & Brand Identity Design Projects.

Black Vanilla Gelateria – Logo & Brand Identity Design

“Well, what can we say: a job fantastically well done! You should be feeling very happy right now as we are overjoyed with the final version it has really exceeded all our expectations.

The only other occasions I have said this was looking at both my newborn girls.

Thank you for all your help and patience and always being so very versatile.  We were so surprised to have someone so willing to go the extra mile to make sure it was just right (a quality which is hard to find with designers).  But your patience and hard work has paid off and I think that we are onto a winner here.

Great job, but would not really expect much less from you! Cheers from Jeremy & Susan.”


Jeremy & Susan Stretch

Home Alive Pets – Logo & Brand Identity Design

“Graham is the most legitimate logo designer I have ever met. His discovery process is thorough to ensure that he understands your brand so that he can symbolize your identity in a very simple way.

We hired Graham to modify our logo rather than create a brand new one, but he has helped us clarify our brand image, which has been imperative for us as we grow and communicate with out customers.

If I ever need a logo designed for anything, I would hire Graham again, and I would not hesitate recommending him.”


Evan Ropp – HomesAlivePets

Homes Alive Pets Logo Design
Homes Alive Pets Logo Design by The Logo Smith

Molesey Inc – Logo & Mascot Design

“Graham worked to develop a brand logo for my new business.

I was impressed with his understanding of the brief but also, how he helped to shape the development of the brand idea, and my own thoughts throughout the process.

He was genuinely interested in creating the right solution for me and very much immersed himself in what I was trying to achieve.

I am very happy with the result, and would not hesitate to work with Graham again in the future.”


Lidia Mackow-McGuire – Molsesey Co

Molesey Inc Logo & Brand Identity Designed by The Logo Smith
MoleseyCo Outdoors Fashion Logo Design by The Logo Smith

The Free Help Guy – Logo Design

“If Jesus was a Logo Designer…”


Screenshot of email sent by The Free Help Guy, when I asked for a testimonial. Couldn’t make this up…


Tom –

The Free Help Guy Logo Design by The Logo Smith

Abacus Insurance – Logo & Brand Identity Design

“We approached Graham at a pivotal time for our company. We struggled with conflicting opinions about how to best position our business and unique software platform in the insurance marketplace. And what direction we should be taking to continue our growth.

Before starting on the logo design process, Graham helped us tremedously by firstly getting us to focus on a core message. For Graham, it was clear this was not just about designing a logo for us, but also help us define our new brand, something we had not expected as part of the initial project scope.

We needed a new logo and brand identity design that would convey in a simple way exactly what we stand for. The concept of “Insurance Intelligently Delivered” has been our driving force ever since. We have rallied our employees, business partners, and customers around that phrase. And it is our continued call to excellence.

Graham’s logo design process, and meticulous attention to detail, created for us a logo and branding that has far exceeded our expectations.

I believe it accurately represents the uniqueness of our business. And will continue to do so for many years to come.”


Kevin Lewin – Abacus Insurance

Abacus Insurance Logo & Icon Designed by The Logo Smith

Pure Storage: Enterprise Flash Storage – Logo & Brand Identity Design

“We struggled for months and months to create an identity for Pure Storage that represented our culture and vision, and that would work both digitally and physically on our hardware product.

After literally wearing-out several other designers, in a sheer act of desperation I found a crazy gentleman online in the UK, and on a whim paid him up-front to see if he could succeed where others had failed.

Well, hiring Graham was one of the best decisions that we’ve ever made…he spent the time and really cared to understand Pure Storage, and fought through it with us till the end to create something that instantly became an enduring symbol of the Pure Storage brand.

Graham only does one thing, but he does it really, really well.”


Matt Kixmoeller –

pure storage ceo scott dietzen

Sifterapp – Logo Design & Letterpress Cards

“Working with Graham was a complete pleasure.

Not only did he help guide us through some thorough exploration, but once things started to come together, he continued to work exhaustively perfecting our identity.

This included all of the variations that a modern identity needs, so that it was polished: consistent, and recognizable across all of the mediums that the Sifter logo design will be used.”


Garret Dimon-

Sifter logo letterpress business cards

ADXPRS – Logo & Brand Identity Design

“First, I have to commend Graham for his great online marketing strategy.

His name popped up several times while I was searching the endless pool of international talent. Managing to get on top of the Google organic search list, in such a saturated category, is a success story of its own.”

In terms of the logo design, Graham was able to develop an idea that was truly descriptive of what ADXPRS is all about. Not only that, but the logo design itself, at least on the surface, looks remarkely clean and simple. Yet, that logo mark is full of relevant and associated visual connections.

Once Graham showed his logo process of how he got to the idea, it all made perfect sense. Logo animation was the next step, so we have since had the logo fully animated, and we couldn’t be happier.”


Kinan Ismail –

ADXPRS Advertising and Design Production System Logo Designed by The Logo Smith
adxprs office

T-Shirt Express – Logo Design

“It is generally good business sense to do what you can with the resources you have available at hand.

It’s better business sense to realize when what you have isn’t up to the task. When it came time to have a new logo created, I knew that nothing but a professional hand would suffice. Graham Smith has been nothing but professional.

Starting with his style and talent, and following through to his communication and timely-ness, we could not have been better served than in our choice to hire Graham to conceive and deliver our fantastic new logo.

Thanks Graham!”


Drew McCoy – T-Shirt Express

T-Shirt Express Printers Logo Designed by The Logo Smith

Damien Hottelier: Swiss Legal Firm – Logo Design

“I can only say one thing: I am delighted with my new visual identity.

With the price in mind, the result was definitely worth it. The image has fully conformed with my intentions and I couldn’t have dreamt for better.

If you need to use a logo designer’s services, I would strongly advise you to go with The Logo Smith.

In my opinion, he is one of the best freelance logo designs in the sector.”


Read Full Testimonial: Damien Logo Design

Damien Hottelier –

Damien Hottelier Lawyer Logo Designed by The Logo Smith
Client Testimonial Damien Hotelier Logo Design

Excedr: Equipment Leasing – Logo Design

“From the beginning, I knew I was working with a top-notch, forward-thinking designer.

Despite having only communicated through email, Graham effortlessly grasped our team’s vision and consistently provided us with keen design insights.

He seamlessly incorporated our business’ core values into each aspect of the project, resulting in a visual identity we are incredibly pleased with.

Graham exceeded our expectations every step of the way and even provided on-going support after the project had officially ended.

Graham’s creative prowess and thoughtful customer service are unmatched. I can’t recommend him enough. ”


Andrew Chee –

Excedr Tech Leasing Logo Designed by The Logo Smith

DemandCue – Logo Design

“Graham is a consultative, detail-oriented & talented designer. I am thrilled with the work that he has done for our company.

After reviewing several of Graham’s preliminary designs it became clear that we had initially set out along the wrong creative path. However, sensing that I was not pleased with how things were going at the time, Graham went back to the drawing board and came up with a new set of designs that better captured our corporate identity.

He then took the time to complete the vision, all the while striking the right balance between owning the creative process and incorporating my feedback.

His thoughtfulness, versatility & commitment to achieving first-class results are refreshing. I would recommend his logo services to organizations of all sizes.

In the end he delivered a final design that exceeded our expectations.”


Geoffrey Mugliston – DemandCue

DemandCue Logo Designed by The Logo Smith

EU Recruit – Logo Design

“Graham was very responsive to our feedback throughout the logo design process, so it felt like a positive collaboration.

We absolutely loved the final result.

Wouldn’t hesitate to recommend Graham to anyone else needing a logo design.”


Chantal Yeung –

ERL European Recruitment Logo Designed by The Logo Smith

BuySellAds (BSA) – Logo Design

“Working with Graham was great. He’s well organized and stuck to the timeline.

We had tried working with about 4 other identity designers before Graham for the same project.

He bought a unique approach to the project that ultimately left us with an identity we (and our users) are incredibly happy with.

We just wish we’d worked with Graham (The Logo Smith) from the very start; we’d saved ourselves a heck of a lot of money, time and stress if we had done so.”


Todd Garland –

BuySellAds Logo Designed by The Logo Smith