Although a logo design isn’t the entirety of a brand identity: a memorable logo mark can certainly help create a lasting impression.
The logo is often the first visual representation a person sees, and for this reason alone a logo needs to full fill many roles.
A logo mark that is clean and functional, as well as conveying simplicity and depth of character, is the ultimate aim.
I go to great lengths to ensure that each logo I design works in it’s purest form; stripped of all colour and in most cases; all wording.
This allows the resulting Glorious Techniblack Logo Mark to convey the intended message in the purest way possible.
The benefit of a logo mark that works well in solid black is that it will often translate well to small sizes, such as those required for social media profile images, and avatars.