Blog Archives


A Beautiful and Official 'Unused' Xbox Logo Animation, by ManvsMachine (www.mvsm.com), in which I'm loving everything about it.

Just look at the Xbox logo; how it beautifully reveals itself, almost like the reverse of a flowering tulip. Those hues of green are sublime.

This is some seriously fine animation right there!

 

 

About

Man vs Machine: "When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity.

The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression.

A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps.

It’s evolving towards broad entertainment. Xbox has become a premium experience.

As a result we wanted to play on the idea that Xbox is constantly reinventing itself. The brand development film focused on a rhythmic self-generating X; a dynamic spherical form which simulated the evolving nature of the brand.

We designed the resolve to feel clean and effortless, seamlessly folding together multiple layers into the logo."

Credits

Client: Microsoft

Concept, Design & Direction: ManvsMachine

Creative Director for Xbox: Ramiro Torres

Xbox ~ Motion Brand Identity from ManvsMachine on Vimeo.

 






 Previous Post:   One Line Animal Logos – Gracefully Drawn by DFT (Differantly)
 Next Post:   Alzheimer Nederland Identity: Animated Typographic Logo & Identity


Posts of Similar Content:
Alzheimer Nederland Identity: Animated Typographic Logo & Identity Alzheimer Nederland Identity from Studio Dumbar on Vimeo. For a recent logo and brand identity project I've been working on, I've needed to do some research on various illnesses, and I subsequently came across this animated logo as part of the Alzheimer Nederland Identity.Some o...
Logo Animation: My Feedly Logo Animated Feed Your Mind On The Go from Feedly on Vimeo.Feel particularly chuffed this evening after seeing the above Feedly logo animation, and video.At the time of designing the Feedly logo and app icon I had no idea that it may eventually be animated. So to see it unfold at the beginning o...
Batman “Kick-Ass” Kinetic Type Showreel by Ryan Perera "Kick-Ass" Kinetic Type from Ryan Perera on Vimeo.This kinetic animation is based around a scene from the movie Kick-Ass. I used a hand-drawn esthetic to capture both the intensity and emotional value in the scene.K Found on DoobyBrain
Various Animated Logo Evolutions by Nick DiLallo http://youtu.be/H5LIuf9mFEs   Just absolutely loving these animated logo evolutions by Nick DiLallo over on YouTube. Nick has animated the following brand logos for your entertainment: American Airlines, Starbucks, UPS, GAP (the funniest), Apple (love hearing those system sounds again!) and N...







More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly