The Logo Smith - Freelance Logo Designer For Hire

Design Blog: posts on logo design, brand identity and typography - Subscribe



Link: Does a large x-height make fonts more legible? by Ralf Herrmann

Original Article on Opentype

I have a particular fondness for fonts that have larger x-heights than those that do not, which is such a sweeping generalization to make, that I couldn’t tell you specifically why other than in my head I know exactly why.

Ultimately for what I do, mostly creating logo designs, font selection is frighteningly crucial as you only have a few letters and these take the stage and spot-light.

If you make the wrong font choice for the logo, then you’ll find it’s really wrong.

Making a choice of large or small X-height to create the right message for a logo design involves understanding of: technical specifications, subjective aesthetics, overall context and finishing up with that well trusted gut-feeling.

Does a large x-height make fonts more legible? is a great read by Ralf Herrmann and will certainly gives you some things to dwell over when you come to choosing your next font

SHARE THIS POST

twitterbirdTwitter facebookFacebook googleplusGoogle+



Graham Smith- Freelance Logo Design by The Logo Smith
Logo Design & Brand Identity Design Services
Looking to hire a Freelance Logo Designer? With over 25 years of industry experience, including: graphic & illustrative design, logo design, brand identity design, typography, commercial print, reprographics, photography, marketing & advertising, I'm hopeful I can be of service.

Useful site links: Logo Portfolio, Work-In-Process, Testimonials, Logo Design Brief, Logo Design Process & logo specifications, make Enquiries, or make Contact.

Logo Designs for Sale I also have a growing selection of Logo Designs For Sale





RELATED BLOG POSTS
Brand by Hand: Famous Logos Reimagined in Hand Lettering Brand by Hand: Famous Logos Reimagined in Hand Lettering by Sara Marshall Brand by Hand: Famous Logos Reimagined in Hand Lettering by Sara Marshall, a New Zealand based designer, is a lovely example of how a logo design side-project can be done with finesse and style. Sara has beautifully recr...
Type Hero #8: Panton Font & Icon Family by FontFabric Type Hero #8: Panton Font & Icon Family by FontFabric Panton 'Modern and Geometric Type System', by FontFabric, is another super font family that I have just purchased over on MyFonts.  The best bit is that the current sale price of Panton is a measly £18,00, compared to it's usual pri...
Clever Negative Space one&one Logo Designed by one&one Negative Space one&one Logo Designed by one&one It wasn't an instant recognition of this very slick negative space logo design of the numerical number 1 in the letter 'o' in both instances of the word 'one', but it was certainly within a second or so, then it was like… ohhhhh, that's...
A Brief Summary on Font Licensing: Some Do’s and Dont’s @thelogosmith Hi Graham, Just looking into copyright for fonts/typeface used in a logo I'm working on - would you have any advice on this? — Creative Insite (@lewisstevens) June 12, 2014 When I saw that Tweet in my Twitter timeline I rattled off half-a-dozen or so replies, and realised i...
Feast Your Eyes on the New Dungeons & Dragons Ampersand It's kind of hard to actually look at anything other than this beautifully crafted Dungeons & Dragons Ampersand for the new logo redesign. Since when does an ampersand literally outshine, and out class, the rest of the logo? There is almost a painful injustice to the somewhat insignifica...






Home » Design Blog » Typography » Link: Does a large x-height make fonts more legible? by Ralf Herrmann