A complete logo overhaul and redesign for popular and long standing ad company, BuySellAds.com, as well as adding BuySellAdsPro (BSAPro) to the family.

The client requested a mostly typographic solution for the BSA logo redesign, so I ended up focusing on the core word: Ads, and used this initial ‘A’ to form a identifying logo mark for the logo. This approach also then provides us with a simple solution to the website favicon as well as possible mobile phone application icons in the future.