What follows is a brief outline of the brand.
The objective was to create a strong but clean type orientated brand mark, something that instilled a sense of a classy modern vintage style. One that would be straight forward to print onto clothing and various materials and that would also create a visual image of the differences between father and son, namely the physical size but also suggesting the protective nature of the father. A wordmark that would work well in mono as well as 2 colours, stamped onto a metal badge, branded onto a leather patch, stitched onto a shirt or just embossed onto a rubber badge.
Focusing then on these aspects, using a condensed font allowed for some snug fitting typography, killing two birds with one stone. Tom is clearly dominant, but is also out front, taking the lead and has a careful arm around his son.
This compact nature of the modern vintage style logotype allows for ultimate flexibly in the marketing and branding of Tommy & Teddy be on clothing, in retails shops or online. Social media will play an important role in this brand, so the logo sizes down well for social media images and website favicon. Hopefully the only variations of the logo you will see will be differing colours and with or without a squared container.
Colours have yet to be confirmed, but this gives you an idea of how the Logo can work easily with various colours and combinations without muddying the core identity.