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A Brand Identity System By Tom Jaeger

tom jaeger brand identity and logo

tom jaeger brand identity and logo

We have seen quite a number of these fine line cross with 4 letters logo design of late. This particular logo design trend even made it to the Hipster Branding Project, but Tom Jaeger certainly adds a new twist to this simple design.

Not sure I am a fan of the use of these seemingly random shapes being used to help make the logo stand out more: remove these random 'relief' shapes and you end up with a rotated cross and 4 letters again, but that aside the whole identity system is super polished.

Found on Graphic Exchange

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Posted By: The Logo Smith: Freelance Logo & Brand Identity Designer.


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This free font: Apple-Sans-Adjectives is certainly quite fun, and intriguing, but not so sure on the practical side of things

Apple-Sans-Adjectives was designed [email protected] & @Rich_Cahill, and they have kindly made this font available as a freed