portfolio & design blog of logo & identity designer, Graham Smith
Not buying is NOT an option
Just placed my order for this awesome poster for Objectified, after finding out was not set in Helvetica, the cheek of it.
You can purchase one of these for $20 from the Objectified shop.
Designed by Build, lithograph printed in black and metallic silver. 27″ x 39″.
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It’s NOT Helvetica?
It’s NOT Helvetica?
definitely not, look at the ‘c’.
definitely not, look at the ‘c’.
Set in berthold akzidenz grotesk i believe :)
Set in berthold akzidenz grotesk i believe :)
How COULD they use Helvetica? With design of this nature, using objects for typographic elements? They HAD to be obscure in their type choice, right? ;)
How COULD they use Helvetica? With design of this nature, using objects for typographic elements? They HAD to be obscure in their type choice, right? ;)
MATT- reference is to the main title ‘objectified’ rather than the symbols.
Some people (including me) initially just assumed it was set in Helvetica, without looking closely, as per Helvetica Movie. When in fact its set with the similar BertHold Akzidenz font.
Good job it wasn’t arial or univers. That would have been embarrassing for all concerned.
MATT- reference is to the main title ‘objectified’ rather than the symbols.
Some people (including me) initially just assumed it was set in Helvetica, without looking closely, as per Helvetica Movie. When in fact its set with the similar BertHold Akzidenz font.
Good job it wasn’t arial or univers. That would have been embarrassing for all concerned.