Blog Archives

The Nike Swoosh logo is the stuff legends are created from; how something so uninspiring—at the time—would become one of the world's most well-known and successful brand logos.

Read more on the Nike 40 Year Anniversary by Steven Heller for Imprint.

I love seeing these early sketches as well as seeing some of the other ideas put out on the table for consideration. The quote by Katy Tisch is right on the ball, "I wish I could say it was the design of the Swoosh but I don't think design is necessarily the winner as much as correct usage."

I believe the early Nike story goes to show that brands are not, and cannot be, designed with success guaranteed; the success of a brand and/or brandmark is dependant on so many factors out of the hands of us mere creative and agency types.

You don't knowingly create a brand; you do however give a name, or product, or service a chance at life. The success of a brand is never guaranteed, but hiring the right people to help steer it is part of how one can help increase the odds. Ultimately though it is down to the consumer to decide if said name, product or service deserves success.

Those are my thoughts and beliefs.

Link credits: LogoDesignLove, Kottke and Steven Heller for Imprint.

 Previous Post:   Apple Web Design Guide Circa 1996
 Next Post:   I Love New York Logo Brand Identity Guidelines

Posts of Similar Content:
Paramount Pictures Celebrates 100 Years With A New Logo This thing, Paramount Pictures 100 Years logo, looks incredible if you can get your hands on a 300dpi version at 3000px wide which the first image above is. I have cropped into parts of this high resolution image and saved them above. Incidentally, you can click on each of these images to vi...
Nike Swoosh Logo vs Newport Cigarettes Swoosh Logo When you think of 'swoosh' what comes first? Nike or Newport Cigarettes?I should add that for the purposes of comparison, I have rotated the Newport logo 180 degrees, but in it's own environment it is the other way up.Everyone likes a bit of potential plagiarism from time-to-time. This is ...
The New Le Mans 24 Hours Logo Design – Shakes Head  Allowed some time to collect my thoughts, upon seeing the new Le Mans 24 Hours logo, before sharing. I always try to be—well not always, but try to try—constructive when I'm sharing my thoughts about a logo design created by another logo designer.After all, there is no joy whatsoe...
SEAT’s Redesigned Logo and it’s New Brand Universe  I've never particularly been fond of many car brand logos/emblems/badges, something about the way they just sit there, usually in 'silver', looking all meh.However, seeing the sketches and process behind the redesigned SEAT logo has certainly given me a much hea...

More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly