portfolio & design blog of logo & identity designer, Graham Smith
The meaning behind the Sony Vaio logo. I always find things like this super interesting. Came across this example on a Tumblr, but have re created the artwork.
Update thanks to M Haidar for his comment reply. So if I had used my brain as M Haidar had, and took a quick journey to Wikipedia I would have found out the following:
VAIO (/ˈvaɪ.oʊ/) is a sub-brand used for many of Sony‘s computer products.… The branding was created by Timothy Hanley to distinguish items that integrate consumer audio and video with conventional computing products… The VAIO logo also represents the integration of analog and digital technology with the ‘VA’ representing an analogwave and the ‘IO’ representing a digital binary code.
It’s all to easy to let things like this slip under the radar; the FedEx logo is one of the most well-known secret meaning logo “aha” moments.. How many other well known brand logos have meanings like this that we are not aware of? This is why I find me job of logo designer so fascinating, and often quite unpredictably rewarding.
Originally found Science Behind Sony Vaio
Categories: Inspiration, Logo & Brand Identity
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Oh I never thought of that Analog and Digital thing in the logo.
Great observation.
Well actually, it’s not a new thing. There’s a Wikipedia article about that. As we can see, “VAIO logo represents the integration of analog and digital technology with the ’VA’ representing an analog wave and the ‘IO’ representing a digital binary code.” Probably he got from it.
I can never again look at the LG-logo without seeing PacMan.
I can never again look at the LG-logo without seeing PacMan.
Wow! I’m a major fan of this type of logo. Simple, yet there’s so much hidden information! That was a great finding Graham!
This is an example of what logo design and branding is really about. Most logos are thoughtless, and that’s okay on the outside. Most people will never know the deeper meaning of the vaio logo. On the outside, logos are a token of recognition, which is important. But the depth and substance behind a good brand can have a significant impact for people on the inside. It can become a meaningful banner that unites people with purpose and focus. This is especially effective if it looks cool.
I love this type of stuff, so interesting.. great find!
I always thought that is a fun, nice looking logo It’s just brilliant the way they hid a meaning behind it
I love little “hidden” things like this, in popular logos that are right under our eyes.
Thx, Graham :)
Being a longtime Sony Vaio userr, I wish I new what was hiding behind it. I looked but didn’t see.. :(
that was great.!