Not being a diamond type of guy the Forevermark logo design has only just recently come my way, and the first moment I saw it I loved it. The diamond mark itself is just perfection whilst I enjoy the reversal of type and mark position so that the type sits on the logo mark.

It’s telling you this is the Forevermark.

Little details like seeing the Forevermark mark in the footer of the website.

Been trying, albeit unsuccessfully, to find out who designed the Forevermark logo, but all I can so far determine is that it’s possibly an internal project by the Forevermark design team based in Milan.

As well as a lovely bit of design the actual story being the Forevermark is equally fascinating, especially if you are only really aware of the negative connotations of the Blood Diamond. There is a insightful piece on the subject of Blood Diamond’s over on Name Wire: Meaning of Blood Diamond Naming About to Change?

The Forevermark is DeBeers way of trying to balance the bad with the good.

 If you have any information on who/whom designed the Forevermark then please do let me know.