In rare moments of clarity, the odd thought pops into being. Nothing ground breaking, often consisting of nothing but common sense and reason. As well as the former and latter, they act as a timely reminder to myself and those I may work with.

In writing a letter to a client, the following statement came about. The words gracefully appeared as I attempted to explain and justify my own unique way of working on logo designs. The topic of finances and appropriate budgets necessitated a explanatory communication, and thus…

“I like to think every logo, if it’s purpose is to represent a company of which you [the client] are relying on to earn money from, should be well considered and well thought out.”

That sentence was in reply to a situation where the brief presented was disproportionate to the budget. In other words, big needs, small reward. A common situation for many designer. I felt this sentence aptly conveyed a more diplomatic and considered response.

Will tackle this subject in more depth soon, just felt obliged to state the above. It’s a solid angle of reasoning and explanation. :)