The Coffee Co•Op Brand Identity by Jake Dugard has taken my breath away; this is some seriously cool creative talent. The real travesty is that The Coffee Co•Op is a fictional company— this was for a grad school campaign—so you can’t even enjoy the spectacular creative work that Jake has put into this. I would even go so far as saying this has to be one of the best coffee identities I have seen, real or concept.
That for me is a real crying shame, and almost seems such a hideous waste of such a great coffee identity. There will be no holding one of those gorgeous coffee mugs in your hand. :0(
Before I realised this was a concept I was about to hook it over on LogoStack. No can do.
Putting all that aside; kudos to Jake, and hat-tip to The Dieline for posting it originally.
View The Coffee Co•Op Identity over on Jake’s portfolio
If you are looking to hire a consummate and professional logo designer, then might I overtly suggest you give some thought to hiring me? With over 24 years experience, and a pretty nifty logo design portfolio, I can assure you I am darn capable, and a sure safe bet as far logo designers come."
Categories: Critique, Designer Focus, Inspiration, Logo & Brand Identity
Written by Graham Smith on December 8, 2011