The Logo Smith - Freelance Logo Designer For Hire

Design Blog: posts on logo design, brand identity and typography - Subscribe



The Cisco Brand Identity Book and Guidelines

cisco brand book 1

I was chuffed when I found the Adobe Brand Identity Book a little while back, but am more chuffed on getting my hands on The Cisco Brand Identity Book and Guidelines.

Massive thanks to Sasha Agapov @agapov for reaching out to me, and sending me these Cisco brand guidelines, and a few other brand books my way.

Once you check out the following images you will see exactly why I am really pleased to have these Cisco guidelines land on my desk. In terms of design and aesthetics, structure and layout the Cisco guidelines have to be one of the greatest set of brand guidelines I have seen recently, and comes close to trumping the Adobe Brand Book.

This set of Cisco guidelines were put together late 2010 so must be the most recent version?

cisco brand book 2

Everything about these guidelines is bordering on the perfect, and certainly appeals to my overall sense of design and layout. Every section is clearly presented with attention to the details that really make it stand out. It’s fresh and lively without being too bland and conservative like the Sony Vaio brand book I covered recently.

The Cisco brand book is the complete opposite of the Sony Vaio guidelines. They show how capturing and presenting key valuable components of a brands identity can be done in a way that is a joy to read as well as being totally practical at the same time.

These guidelines are what I will strive to aim for in terms of layout and the presentation of information. I have found it quite difficult in limiting the pages to include in this post as so many of them are pretty good on the eyes, and keep going back to the pages for closer inspection.

The colour pages are particularly wonderful as is how one should use colours and gradients when working with the Cisco brand. Beautiful. You can download the 75 page PDF below.

View Other Brand Identity Guidelines

You can see other brand identity books that I have collected over time right here: Skype, I Love New YorkFourSquare, Adobe, Sony Vaio (how not to design guidelines) and even vintage NASA (part 1 & part 2).

Download the The Cisco Brand Identity Book and Guidelines

 

SHARE THIS POST

twitterbirdTwitter facebookFacebook googleplusGoogle+



Graham Smith- Freelance Logo Design by The Logo Smith
Logo Design & Brand Identity Design Services
Looking to hire a Freelance Logo Designer? With over 25 years of industry experience, including: graphic & illustrative design, logo design, brand identity design, typography, commercial print, reprographics, photography, marketing & advertising, I'm hopeful I can be of service.

Useful site links: Logo Portfolio, Work-In-Process, Testimonials, Logo Design Brief, Logo Design Process & logo specifications, make Enquiries, or make Contact.

Logo Designs for Sale I also have a growing selection of Logo Designs For Sale





RELATED BLOG POSTS
Penguin Books Logo Design Evolution Penguin Books Logo Design Evolution Recently Penguin Books celebrated the 80th anniversary of it's very popular range of paperback books. Like many famous logos with such a long history, Penguin Books logo has seen a number of relatively 'subtle' design changes in it's 80 years of fronting...
Brand by Hand: Famous Logos Reimagined in Hand Lettering Brand by Hand: Famous Logos Reimagined in Hand Lettering by Sara Marshall Brand by Hand: Famous Logos Reimagined in Hand Lettering by Sara Marshall, a New Zealand based designer, is a lovely example of how a logo design side-project can be done with finesse and style. Sara has beautifully recr...
Feast Your Eyes on the New Dungeons & Dragons Ampersand It's kind of hard to actually look at anything other than this beautifully crafted Dungeons & Dragons Ampersand for the new logo redesign. Since when does an ampersand literally outshine, and out class, the rest of the logo? There is almost a painful injustice to the somewhat insignifica...
Ford Edge Ambigram – Car Concept Logo Design Happened upon this rather nice Ford Edge Ambigram car logo concept, by reddit user hadukem (don't have a website URL or anything like that, just the reddit link and the imgur link that hadukem posted to.) Have read some of the comments, and of course, a variety of opinions have been ...
New Work: Puritone Records Logo Design by The Logo Smith   Client: Puritone Records Categories: Vintage, Logomark, Emblem, Badge, Logotype Note: This entire post is taken word-for-word from my Logo Portfolio. A previous client of mine, Pure Storage, approached me to design a reto-cool logo that would be used to brand a fun s...






Home » Design Blog » Books » The Cisco Brand Identity Book and Guidelines