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VIEW'D - Logo Design Case Study

VIEW'D is a new logo design and iOS app icon design project, which I'm currently working on, and am happy to share the ongoing logo design case study of this ongoing branding project.

I will update this ongoing logo design case study with new screenshots and photos of my mock-ups, sketches, and scribbles as they are done.

In this post are just a few snapshots of the later stages of the project, showing the most recent logo design concept (above), as well as some initial thoughts on the style of typography for the VIEW'D brand name.

VIEW'D - Logo Design Case Study 

This is proving to be a fun and interest project to work on, mostly because it's challenging. I like a challenge. It's challenging because there are a few direct competitors to VIEW'D: namely Skype and iChat, but this app has some practical advantages that could make it a worthy contender.

Getting the styling and branding right, and probably the iOS app icon in particular is really important.

I know for a fact that a nicely designed application icon is important, and can play a big role on someone choosing to download it, or place it pride of place on their main home page screen.

Its like the 'don't judge a book by it's cover; but a lot of us do.

To this effect I've chosen to adopt more of an overall visual graphic, than a regular logo. As in, the brand name and typography is pretty secondary to the actual eyeball, as this is what will ultimately be seen first.

Actually the same was true for the Feedly logo (which was also animated) and app icon design I did some years back, and that's still going strong.

There was more of a design focus on the cross platform application icon, that the actual logo as a whole. You rarely see the 'feedly' name (set in Helvetica).

Feedly-Logo-Design-Designed-by-The-Logo-Smith

VIEW'D is set to be a new dynamic application that brings phone and video calling to a whole new experience.

 

logo and ios app icon design Social-Video-Calling-Application-Logo-and-Icon-2

logo design case study sketches logo design case study sketches

video-message-chat-app-logo-and-icon-design-1 Social Video Calling Logo and App Icon Design video-message-chat-app-logo-and-icon-design-1 Social-Video-Calling-Application-Logo-and-Icon logo design case study typograhy

Video chat app icon and logo design Video chat app icon and logo design

Design Updates: 07.09.16

Some minor changes to the eye, by removing the outer light blue border that was previously  there.

Also enlarged the inner dark blue circle (iris) and the Play icon relative to it's surrounding elements.

video-ios-application-icon-and-logo-design

 

As a freelance logo designer, the number of logo ideas and concepts that end up either off-the-mark, or simply no-good, can vary from project-to-project.

However, I like to feel there is rarely a wasted moment on a project as some of the unused logo ideas can either be repurposed for another client, or in my case, sold as mentioned in this post: Custom Logo Designs for Sale, and currently shown on the Logo Designs for Sale page.

This logo design can also be viewed on Dribble: https://dribbble.com/shots/2904763-View-d-Logo-iOS-App-Icon-Design






Real Estate Agents Logo Design for Photographer: Work in Process

Real Estate Agent Logo Design for Photographer

Real-Estate-Agent-Logo-Design for photographer

Real Estate Agents Logo Design idea for photographer of properties for real estate agents. Designed by UK freelance logo designer, The Logo Smith (UK Freelance Logo Designer).

It was initially quite a challenge to try and develop a logo design idea that wasn't just about: branding a photographers, but equally not focusing too much on the branding becoming too much about real estate agents, and their properties for sale.

 

Real Estate Agent Logo Design for Photographer

Real Estate Agents Logo Design

It took some time, quite a lot of sketches and doodles, before I found a lovely little angle with this simple house shape, that also mimics a camera with the lens, and the shutter doubling as a chimney.

Proved to be quite tricky to then find the balance between it looking like a building and a camera, but neither too much of one or the other.

I genuinely feel this latest update of the Real Estate Agents Logo Design is pretty darn close to what I have been envisaging.

It's not complete, but it's close. Am very happy so far, and can't wait to include this in my Logo Design Portfolio, and Monomarks page.

 

Real Estate Agent Photographer Logo Design

 

Real Estate Agent Photography Logo Design

 

Are You are a Real Estate Agent Looking for a Freelance Graphic and Logo Designer?

If you are a real estate agent looking for a freelance logo designer in the UK, for a new logo design for a new business, or are looking to update/refresh your current business brand logo, then I'd love to Contact The Logo Smith.

Don't forget: you can look at my extensive logo and brand identity portfolio designs here: Logo Design Portfolio, and Monomarks page.

Alternatively, if you know what you are looking for, then you can take a look at my Logo Design Brief, and maybe fill that in so we can get started.

Please call/text me on: 07816 527462, or email: [email protected] for more information on how I can help you with your graphic design, and logo design requirements.




Case Study: txt.search Logo & Icon Design

One of a few Work in Process graphic design logo projects I'm currently involved with is this one, called txt.search: a web app that helps facilitate the searching of text strings, and other text data, within a mass of data.

To help portray the somewhat 'raw' and 'data driven' aspect of this app, but without making it look boring or meh, I've been playing with a slight retro 8-bit approach with the icon.

I've tried to incorporate the idea of an 8-bit text and/or a text file icon, within the graphic for the customary icon for 'search': the magnifying glass.

 

Work in Process text search logo design by The Logo Smith

The end result, so far, is a hybrid of a text file document icon and said magnifying glass.

I also took the liberty of playing with the brand name, as it was initially Text Search, but thought it would be more relevant to shorthand it to the often used text prefix .txt, hence it now being referenced as 'txt.search'.

There is still a possibility that it will be switch round to read 'search.txt', but this depends on a few things with the client.

Positive progress so far.

And don't forget: you can see other aspects of my other logo design projects in progress work here: Ongoing Logo Design Case Studies

Ongoing Logo Design Case Studies is an ongoing collection of (in no particularly order of arrangement): logo design sketches, napkin doodles, rough ideas & concepts and mock-ups of various logo and brand identity projects and diagrams (blueprints) showing the construction and development of various logo designs etc.