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Freelance Graphic Designers: How do you Find New Work and Clients?

Thought I'd poll all you freelance graphic designers, logo and web designers out there, and see how you all collectively find yourself new clients, or how clients find you.

I've opened up Comments below, so please take a moment to share your various strategies.

Hopefully you'll like to share any methods that you employ in your quest to make yourself findable to potential clients, such as:

Google Search, Blogging, Social Media, External Portfolios, Paid Freelance Directories & Showcases, Paid Ad platforms like AdWords and Facebook Ad's, Local Press Advertising and Marketing.

How do you help potential clients find your design studio, how do you help yourself be found amongst the ever increasing number of freelance designers and design studios?

My Basic Strategy

I for one mostly have bene able to rely on Google, through many years of blogging. It seems the majority of my client clients still find me via Google Search.

Some clients find me on Portfolio platforms like:Behance, Coroflot, and Dribbble (paid-up Pro member), whilst a small percentage find me on LinkedIn, directly on Twitter and Facebook.

Some new leads come from word-of-mouth, recommendations and the occasional repeat client.

I do dabble with the occasional Paid FaceBook Ad campaign, but that's mostly to just help overall awareness; Sowing the seeds so-to-speak.

There's no doubt that over the last few years, it's become dramatically harder to find new clients just due to the sheer scope of competition.

There are many any new freelance logo and graphic designers arriving to compere for work each day, not to mention the heavy competition from crowdsourcing sites like 99Designs and Crowdspring.

If you're of a generous and helpful disposition, then it'd be great to hear how you look for, and get new clients.

 


Always liked Brad's comic strip on NetMagazine as well numerous toon's on his own website. I'm personally not die-hard anti-spec, but it amuses me no end to see how hot-under-the collar some people get over this.

You shouldn't really feel threatened by spec-work if you are simply just bloody good at your job and know how to market, brand, advertise your own services.

I often wonder: it's the very people who get all high-and-mighty over spec-work that are the very people who need to look at their own business strategy and worry less about how other people choose to earn money and get on in the world.

If these people put as much energy and passion into their own business that they do arguing over spec-work…



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This is one of my 'lighter' reads, but the message is clear as air.

So clear, you would find it hard to actually envisage any depressive being able to convey the thoughts and feelings in a way that a non-depressive might actually have a chance of understanding. Gwyneth manages this in style, humour and decency.

It's a smallish book and will not take long to read, it is littered with wonderful quotes and phrases.

Read more