For a recent logo and brand identity project I've been working on, I've needed to do some research on various illnesses, and I subsequently came across this animated logo as part of the Alzheimer Nederland Identity.
Some of which are logo and design projects that are focused on aspects of mental health, and other illnesses that severely affect the functioning of the brain, of which there are quite a few.
I have my own experiences of mental health, having had a breakdown 8 years ago, and subsequent battles with depression and anxiety.
I have felt it's important for me to understand the effects of other illnesses on the sufferers, as well as those family and friends that are there to support and help them.
I witnessed my lovely neighbour rapidly go downhill, over the course of last year, with Alzheimer's, and it truly was an incredibly upsetting thing to witness. I can't imagine how difficult it is for close family and friends.
Alzheimer Nederland Animated Typographic Logo & Identity
I really felt they'd done a superb job of visualising the progressive loss of memory and confusion associated with Alzheimer's disease. It's one of a few animated projects that have helped me better 'understand' the symptoms in a graphical way, and that's pretty hard to do with some letters.
About Alzheimer's disease
Alzheimer's disease is the most common cause of dementia. The word dementia describes a set of symptoms that can include memory loss and difficulties with thinking, problem-solving or language. These symptoms occur when the brain is damaged by certain diseases, including Alzheimer's disease.
Alzheimer's disease, named after the doctor who first described it (Alois Alzheimer), is a physical disease that affects the brain. There are more than 520,000 people in the UK with Alzheimer's disease. During the course of the disease, proteins build up in the brain to form structures called 'plaques' and 'tangles'.
This leads to the loss of connections between nerve cells, and eventually to the death of nerve cells and loss of brain tissue. People with Alzheimer's also have a shortage of some important chemicals in their brain.
These chemical messengers help to transmit signals around the brain. When there is a shortage of them, the signals are not transmitted as effectively.
Alzheimer's is a progressive disease. This means that gradually, over time, more parts of the brain are damaged. As this happens, more symptoms develop. They also become more severe.
Just look at the Xbox logo; how it beautifully reveals itself, almost like the reverse of a flowering tulip. Those hues of green are sublime.
This is some seriously fine animation right there!
Man vs Machine: "When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity.
The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression.
A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps.
It’s evolving towards broad entertainment. Xbox has become a premium experience.
As a result we wanted to play on the idea that Xbox is constantly reinventing itself. The brand development film focused on a rhythmic self-generating X; a dynamic spherical form which simulated the evolving nature of the brand.
We designed the resolve to feel clean and effortless, seamlessly folding together multiple layers into the logo."
Concept, Design & Direction: ManvsMachine
Creative Director for Xbox: Ramiro Torres
Wasn't totally sure what to expect when I started watching this video by Nadine Roßa, but it is actually a wonderful look at how one lady finds the lowercase Sharp S (ß) one of the most delightful letters in the alphabet. It would be fairer to say that Nadine as absolutely passionate about the (ß) as can be seen from the wooden stamps above.
After watching this video I can now see the attraction to it and it comes close to the Ampersand in terms of it's quite unique form and structure.
After recently working on a logo project that involved Arabic translation—my fascination for more intriguing typography is at an all time high—I would jump at a chance to work on a logo that has the lowercase Sharp S (ß).
K Found on Ralf Herrmann
This kinetic animation is based around a scene from the movie Kick-Ass. I [Ryan Perera] used a hand-drawn esthetic to capture both the intensity and emotional value in the scene.
K Found on DoobyBrain
A video post just chock full of more waffle than you can buy at Waffle Express when they have just received a delivery of waffles. Oh, and a little bit about www.yourjustcreative.com
To Sum up
If you can't be bothered to watch the video, which frankly I would not hold against you, then this is the content summed up:
1. Talk about my beanie.
2. Talk about my Lurcher, Dylan.
3. Talk about www.YourJustCreative.com. This is the main feature. All I am asking for is for you lot to submit ideas for interview questions for YourJustCreative.
Every week I will feature a new creative on YJC, and they will be asked a number of probing questions. Some serious and some totally insane. So this could be you on YJC at some point.
So feel free to submit below any questions you feel would raise a giggle, or prove interesting to other readers.
More Videos at Vimeo
You can find more video's with my excruciating onscreen presence at Vimeo.
Man, this has been so utterly painful to do. I knew it would be a little tricky and unnatural, but not this bad. Talk about repressing my usual personality. So yeah, this screencast is my first ever attempt. Well, technically not correct, it took me about 25 attempts to even get to this point. But my 1st public viewing of one.
Feedburner, RSS, Email and Subscriptions
A quick summary to help you understand what the blazes I'm talking about. Simply, how to enable Feedburner to give Email subscriptions as well as just RSS that have to be read through a reader. So many blogs still do not give you the option of subscribing by email, hence why I did this. I was going to do it as a post, and in hindsight, would of been significantly easier and less harrowing to do so.
I hope you get to realise the point of the presentation, otherwise that's one huge fail. So here we go, in all it's unedited glory. No edits, all the way through in one go.
Feeburner Email Subscriptions from Graham Smith on Vimeo.
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