Part 1 of 'Famous logos and brand designs simplified' seemed to go down quite well, so here we have ten more examples of famous logos and brands simplified to just simple circles. In most cases, each major circle represents one letter.
Came across an interesting piece in one of my latest logo book purchases, 'Los Logos Compass'. There is a small section explaining when some famous brand identities are simplified to simple circles, how they can often still be recognisable.
In most cases, it's the dominant colours and wordmark shapes that create the 'Oh, I know that' without having to see the actual letters or words or detailed logo mark. It's almost like trying to view a logo though heavily squinted eyes.
It's usually the more simpler of identities and brand colours that allow us to react with familiarity, opposed to the finer and more subtle details that many logo designs rely on. View the same logos in mono and it would be practically impossible, save for the odd logos that rely on unique word and letter positioning.
See which of the brands below you can name. Answers at end of post.
Dunkin Donuts, Baskin Robbins, Ebay, 7 Up, Orange, Twitter, Target, Flickr, I love New York and Subway.
NOTE FROM GRAHAM
Since reading Malcom Gladwell's book, 'Blink' I have become considerably more comfortable in my own ability to make the 'correct' decision as a 'snap judgement', instinctual response, emotional or anger, practical or in practical, right or wrong. It would seem for me anyway that my instinct has been proven right on many occasions which can only fill 'me' with more confidence about the 'inner workings' of 'me' as a person.
It's only if I allow time to doubt myself that it all goes horribly wrong (some would argue my whole life is horribly wrong). Malcom, through many studies and examples gives a convincing case that our instinct is 'mostly' the correct response in any given situation. It is a great book, not huge, so a easy swift read. He also has a web site, www.gladwell.com and Blog (blog is lacking in recent entries). The book will no doubt leave you feeling a lot more self assured. That's ofcourse if your instincts have generally been spot on. If not, then maybe you should give it a miss! :0)
This following study from University College of London, reinforces this understanding of the human mind.
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