Kerr Recruitment Logo and Brand Identity ReDesign
Portfolio Update: I'm fortunate to be collaborating with Positive Advertising on this project for Kerr Recruitment. This logo and brand identity redesign project is still currently in development, but I'm happy to share the process so far of this logo and brand identity redesign.
The images detail some of the extensive mock-ups, and mood-boards, that I designed for Kerr Recruitment. This was a project where only this one main logo idea was worked-up and presented to the client, hence the need to provide the client a visual way to see the true potential of the design.
The mock-ups are based on Kerr's current applications of the logo and brand identity, additional requests by the client as part of the redesign, but also more ambitious exterior applications like the billboard, and the interior brushed metal sign.
All these mock-ups allow the client to better visualise how the logo and the supporting identity materials could be used in various practical and physical applications.
A good design book is one of the key ingredients in obtaining and ferreting out inspiration for your next design piece. There are no shortage of logo design books from which to harness the power of inspired thoughts, but it's important to have the bigger picture in mind.
This is where Identity Suite: Visual Identity in Stationery by Victionary—someone needs to tell them that their current website design, specially colour choice and the general tinyness of everything, leaves a little to be desired—as it provides a tremendous resource for when you are tasked with creating more than 'just' that logo.
Being able to sense and imagine that larger dimension, and be able to visualise how your new logo design will work, for your client, across a range of touch-points is superportant. Not every client mind has the budget for the sort of stationery designs you may see in books like this, however, it is still incredibly useful to see how stationery can be designed effectively and creatively.
Identity Suite: Visual Identity in Stationery not currently available, but it's worth keeping an eye out for it on Amazon. The presentation of the book looks spot-on, so I would imagine it costing somewhere between £25-£45?
You can view more photographs of the inside over at Victionery, here are a few:
So says Victionary: The most fundamental of all branding tools is a company's own stationery. Being the most frequent touch points between staff and clients, corporate stationery remains a perfect and most basic branding tool for companies in any industry and of any size.
Investigating about 100 complete stationery sets, Identity Suite is an up-to-the-minute epitome of successful branding through office supplies today. Through the choice of stationery items to include and designers' attention to details, these highly characterised letterheads, labels, tapes, folders, notepads, memo pads, wrappers... and many more can be customised to befit specific operation needs and visualise brand visions at the same time. Seven in-depth case studies will also highlight the lavishly designed and executed branding and rebranding campaigns for new luxurious apartments, a sizable mixed-use development, designer hotel, five-star historic hotel, an independent industrial designer and fashion boutiques from around the world.
» Via: TypeToken