The rebranding of the Swiss Airlines brand logo and identity with a few thoughts from yours truly.
I just had to follow up on post published by the Fast Company: For Twitter’s 5th Birthday, New Grown-Up Logos where author Rick Barrack has decided that the Twitter logo needs a redesign. I initially came across this post via my Google+ stream, and loved Patrick’s comment, “Yup, Twitter definitely needs a new “Grown Up” logo because… Read More →
This is big big news. Starbucks are preparing the next chapter in their identity evolution. The image above shows the few changes the Siren has been subjected to since the early 1970′s.
A few words on why a company should be aware that brand identities do need to be updated and refreshed over time.
Many people know of my fascination for Helvetica, so using Helvetica for my own logo seemed quite a logical move.
It was inevitable, frankly.
I felt so pressured into launching WAJC way before it was ready, just self imposed pressure, nothing more. So rather than spend longer and being more patient, I ended up with a theme that at the time seemed perfect, but quickly realised it was far from it.