March 7, 2014
It’s harsh, but let’s face some facts: Reebok has rarely been cool—using ‘rarely’ in this instance is an over generous application of the word ‘rarely’, and I also know that ‘cool’ is subjective—in all the years I have known the brand, and this is going back to the 1980′s where I remember my parents buying me Reebok’s for school, even back then, this was a shoe of shame.…Read More
February 19, 2014
I actually love it when a brand redesigns their logo, but due to the subtleness of the logo design—in this case, more of a freshen up than a redesign—the roll-out ends up being somewhat low-key. Can’t say I have my ear completely glued to the ground, but I do like to think I’m reasonably up on logo news, and sometimes even catching new stuff like when Flickr recently changed a colour in their logo.…Read More
January 16, 2014
Once in a while a rebrand (logo redesign ) comes along that simply looks like how it should have always been. By that I mean the revised logo simply looks like a natural evolution, but at the same time immediately becomes the ‘right’ look, almost immediately more appropriate, than the logo before. Not sure I’m explaining myself very well here.
To me the new Absolute logo, minus the ‘Country of Sweden’ & ‘Vodka’, works better than the logo with the additional lines.…Read More
August 26, 2011
I have held off voicing my thoughts on the rebranding of the Swiss Airlines brand logo and identity, but I accidentally saw it in passing again today so I just had to get bad stuff off my chest.
The first moment I saw this new logo, designed by Swiss agency Nose Design, something felt off in a big yet subtle way. There is something very odd with the typography; my brain is telling me something is totally not right with it.…Read More
July 18, 2011
I initially came across this post via my Google+ stream, and loved Patrick’s comment, “Yup, Twitter definitely needs a new “Grown Up” logo because the current one is just not iconic enough.”
In the usual case of concepts, open-letters and even major brand rebrands, such as The Gap, we are used to seeing designers come up with alternative ideas and suggestions.…Read More
January 5, 2011
This is big big news. Starbucks are preparing the next chapter in their identity evolution. The image above shows the few changes the Siren has been subjected to for this new design. Thanks to Mark for the head’s up.
This is a fine way to bring in a new identity. Sure there will be people dissing it, indeed, there are already negative comments on the Starbucks website.…Read More
May 12, 2010
This is a huge topic and no way could I write one post that would come close to providing adequate information. What I am doing is touching on a few of the mind over matter doubts and thoughts that a rebrand or a refresh can throw up after the collection of initial interviews and customer polls and questionnaires.
No doubt that a rebrand is a tough exercise and it really doesn’t matter if the company in question is large or small.…Read More
July 24, 2009
Many people know of my fascination for Helvetica, so using Helvetica for my own logo seemed quite a logical move.
When I first started doing ideas for the imjustcreative logo redesign, plenty were done with Helvetica. Ultimately I felt a little conscious about doing my own logo in Helvetica, and although they looked neat, something stopped me from going all the way.
I should not have second guessed myself the first re-design, but I did.…Read More
November 16, 2008
It was inevitable, frankly.
I felt so pressured into launching WAJC way before it was ready, just self imposed pressure, nothing more. So rather than spend longer and being more patient, I ended up with a theme that at the time seemed perfect, but quickly realised it was far from it.
It worked fine for sure, but it didn’t have the right feel to it, didn’t really inspire me to maintain it, which is not good for a theme only a few days old.…Read More