August 26, 2011
I have held off voicing my thoughts on the rebranding of the Swiss Air lines brand logo and identity, but I accidentally saw it in passing again today so I just had to get bad stuff off my chest.…Read More
July 18, 2011Read More
January 5, 2011
This is big big news. Starbucks are preparing the next chapter in their identity evolution. The image above shows the few changes the Siren has been subjected to for this new design.…Read More
May 12, 2010
Looking to freshen up?
This is a huge topic and no way could I write one post that would come close to providing adequate information. What I am doing is touching on a few of the mind over matter doubts and thoughts that a rebrand or a refresh can throw up after the collection of initial interviews and customer polls and questionnaires.…Read More
July 24, 2009
Many people know of my fascination for Helvetica, so using Helvetica for my own logo seemed quite a logical move.
The imjustcreative Logo
When I first started doing ideas for the imjustcreative logo redesign, plenty were done with Helvetica.…Read More
November 16, 2008
Its freshy minty stylie
It was inevitable, frankly.
I felt so pressured into launching WAJC way before it was ready, just self imposed pressure, nothing more. So rather than spend longer and being more patient, I ended up with a theme that at the time seemed perfect, but quickly realised it was far from it.…Read More