March 7, 2014
It’s harsh, but let’s face some facts: Reebok has rarely been cool—using ‘rarely’ in this instance is an over generous application of the word ‘rarely’, and I also know that ‘cool’ is subjective—in all the years I have known the brand, and this is going back to the 1980′s where I remember my parents buying me Reebok’s for school, even back then, this was a shoe of shame.…Read More
February 19, 2014
I actually love it when a brand redesigns their logo, but due to the subtleness of the logo design—in this case, more of a freshen up than a redesign—the roll-out ends up being somewhat low-key. Can’t say I have my ear completely glued to the ground, but I do like to think I’m reasonably up on logo news, and sometimes even catching new stuff like when Flickr recently changed a colour in their logo.…Read More
January 16, 2014
Once in a while a rebrand (logo redesign ) comes along that simply looks like how it should have always been. By that I mean the revised logo simply looks like a natural evolution, but at the same time immediately becomes the ‘right’ look, almost immediately more appropriate, than the logo before. Not sure I’m explaining myself very well here.
To me the new Absolute logo, minus the ‘Country of Sweden’ & ‘Vodka’, works better than the logo with the additional lines.…Read More
August 26, 2011
I have held off voicing my thoughts on the rebranding of the Swiss Airlines brand logo and identity, but I accidentally saw it in passing again today so I just had to get bad stuff off my chest.
The first moment I saw this new logo, designed by Swiss agency Nose Design, something felt off in a big yet subtle way. There is something very odd with the typography; my brain is telling me something is totally not right with it.…Read More
July 18, 2011
I initially came across this post via my Google+ stream, and loved Patrick’s comment, “Yup, Twitter definitely needs a new “Grown Up” logo because the current one is just not iconic enough.”
In the usual case of concepts, open-letters and even major brand rebrands, such as The Gap, we are used to seeing designers come up with alternative ideas and suggestions.…Read More