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Grand Central Station Anniversary Logo

New York City's Grand Central Station turns 100 years old next year, and the prolific team at Pentagram were tasked with the job of creating a new logo for the event.

In particular, the Grand Central Station Anniversary Logo was the work of designer duo: Michael Bierut and Joe Marieaek, who designed the new logo based on the clock that sits above the central information booth in the main concourse.

This celebratory logo is not a one time affair as it will continued to be used after the anniversary, but with the 100 Years wording dropped after 2013. Which is nice.

Not sure I have anything remarkable to say about it other than I do like it a lot, and nice to see Avenir being used for a high profile branding job rather than Gotham.

Source Pentagram

Grand Central Station Anniversary Logo

Grand Central Station Anniversary Logo

Daily Mail: 'People who come to New York should enter a palace at the end of their ride and not a shed,' describes the 1869 endorsement of plans for the proposed Grand Central Terminal.

'The stranger who visits us for business or pleasure should be impressed by the magnificence of the great city upon his very entrance within its limits.'

And indeed, a palace of sorts still stands today and who better to provide a tour than Anthony Robins, co-author of ‘Grand Central Terminal: 100 years of a New York Landmark', as the building marks its centenary on February 2nd 2013

 







So the winner of this awesome Pentagram Marks book is

Lilian @lilula

I have just been contacted by Lilian who seemed to be just ever so slightly pleased. Very happy that your happy. It is one awesome book. I have been flicking through my copy today and you will not be disappointed.

Further chances to win

I have 8 further copies of this book to giveaway. I will be doing these at various points so make sure you signed up to my RSS feed to ensure you are made aware the next time one goes live.

Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs and societies, and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable.

Isolating them in black and white helps us appreciate these marks as unique pictorial or abstract symbols. But a logo is rarely a solitary commission. Often produced in conjunction with a unified graphics, architecture or product design program, it is only part of the work Pentagram does. But regardless of the nature of the assignment, clients all share the same desire to be identified, and the belief that the right mark is a crucial starting point for a comprehensive visual identity.