This year I have heard a similar saying from several clients, and it always intrigues me as to the psychology of it. I don't know if it's just me, or if this is a relatively common experience amongst designers?
It typically happens midway during a project, or more specifically at a point where the client is clearly feeling a sense of frustration at how I'm seemingly failing them as a designer.
Its Just Not Your Usual Quality Logo Design
The 'it' appears to make them feel that they are the one and only client where it looks like that I'll not be able to deliver quality logo designs that they were expecting, and hoping for.
After all, as they say, they hired me specifically based on the, "exceptional quality logo designs in my portfolio" (their words, not mine), and would just like me to design them the sort of quality logo designs that I have previously designed!
I just find it interesting that this sort of behaviour is pretty new to me, and I'm trying to work out why someone would feel that, for whatever reason, I'm failing to deliver the style/quality of work they have counted on.
From my perspective, and each and every time this has happened, I know in my heart that the quality of the logo designs are up to my usual standard, if not much higher.
Yet, even with all my explanations, rationalisations, justifications to the various designs and concepts I have so far delivered, some clients feel they are not getting the 'value' they were hoping and paying for.
Which obviously makes me pretty sad, and makes for a pretty frustrating time. Self doubt also right up there with the inner turmoil of feelings I experience.
On the one hand: I'm busting my gut, as I always do, to try to constantly and consistently out-do myself (and I believe mostly succeeding), to keep pushing the boundaries of my logo and brand identity designs where ever possible.
Yet, on the other hand: each time I feel I have designed something truly awesome, and completely appropriate for my clients needs, I am faced with this increasingly occurring reaction:
"We hired you, over the other logo designers, because we loved the simplicity, the creativeness of your logo design portfolio, and felt your experience and particular design style would be a perfect match for our company. However, we have to be honest and say we feel you are not delivering the quality of work we were hoping for, yet know you are very capable of."
The last project that this happened with was with a client that ended incredibly badly, and I wrote a lengthy post on the whole disappointing attitude and behaviour of this particular client: A Cautionary Tale: Advice in Using PayPal Safely When Accepting Client Deposit Payments
I have a number of likely theories on why this seems to be occurring more and more, not to mention how I might better deal with the resounding 'lack of confidence' the client clearly is experiencing at that point, and anything I can improve in my own communications.
But right now, I'm just really oddly fascinated with the relatively apparent sudden onset of this behaviour. Curious.
Exploration of Scalable & Responsive Logo Designs by Joe Harrison
Just when you might have been wondering when the next cool logo design project was going to surface: Responsive Logo Designs pops up to show us there are still novel, practical and fun ways to experiment with popular brand logos.
Responsive Logo Designs is a really smart and cool logo and web project by Joe Harrison (@joe_harrison): "A exploration into scalable logos for the modern web.", and shows us how brand logos belonging to: Coca-Cola, Chanel, Nike, Bang & Olufsen, Disney and Levi's might, one-day, work responsively.
This concept of creating scalable and/or responsive logos shows us how popular brand logos can be effectively and considerately reproduced, on the responsive web, and in general, a mobile friendly environment.
In each of these responsive logo designs the logo goes through a sequence of 'shrinking stages', creating a new logo lock-up for each new reduced browser window size. With each reduction in the browser width, the new logo lock-up effectively keeps true to the original brand identity, and it's values.
I particularly like the Bang & Olufsen example (above), but if I were to nit-pick: I'm not sure Bang & Olufsen would be so happy with the shrinking of their brand name to: BNG&OLFSN.
I would imagine in this case there would be a requirement to keep the brand name intact, or simply remove it, thus eliminating one of the responsive steps.
But, as a possible concept for brands to consider, I really think there is potential for companies to consider how their logo, particularly a wide logo design, might be responsively handled. It's a very small concern, but it's those tiny tiny details that can really show a brand does actually does 'sweat the small stuff'.
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The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.