Happened upon this rather nice Ford Edge Ambigram car logo concept, by reddit user hadukem (don't have a website URL or anything like that, just the reddit link and the imgur link that hadukem posted to.)
Have read some of the comments, and of course, a variety of opinions have been shared. I don't think it's 'dumb', as one person quipped.
It might not serve any higher-purpose, but manipulating existing logo designs can be a fun and useful exercise, and can help to keep ones mind sharp.
There's an element of problem solving with things like this, which one can never get enough off.
I actually only viewed the original Ford Edge logo first to see if I could work out how the ambigram was created.
I gave up after a minute, but when I took at a peek it certainly made sense.
It's quite clean and respectable alternative to the original Ford Edge logo, and whilst I'm sure Ford won't be scrambling to use this, it's also not an idea that should be quashed.
Maybe in another dimension, there is a Ford Edge out there with an ambigram, just like this one, and I think it looks pretty good for a car model emblem.
Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004
Been a fan of Felixs' work for some time. One of his earlier post's, "A Job for Steve", is a valuable insight into how a icon and graphic designer tackled a pretty prestigious client (Apple) and project: icon design for iTunes.
So cool to see the in-depth sketches of another designer, even if the project was a bust. There is also another valuable lesson: that many of us, as freelance graphic designers, are commissioned, yet sometimes our work is a bust, for whatever reason. This can obviously can be a hard pill to swallow, if not impossible, not to take personally, but Felix shows it can happen to anyone, regardless of your skill, expertise, history etc.
Read more http://drawger.com/felixsockwell
Logo Design Advice from The Logo Smith [AQfG]
"A Question for Graham" is a Logo Design Advice & Help feature that is focused on providing help for any: logo & brand identity; freelancing; graphic design; marketing & advertising, questions you might have. You might have a problem that you could do with sharing, or simply need some advice.
I get a fair number of emails each week, with questions about one aspect, or another, relating to freelancing as a logo and graphic designer. Due to work commitments etc, I have often struggled to even send back a basic reply in some cases.
A Question for Graham [AQfG] is a way for me to create some form, structure and usefulness out of this particular aspect of my day.
Just to say I’m always here if anyone want’s to ask me any questions on logo and freelancing in general. Just not opinions on a design :)
— Graham 'Logo' Smith (@thelogosmith) November 4, 2015
Answers Turned to Blog Posts
If you ask me a question, and I feel it's also a question that other people would find the answer of use, I will write the answer as a regular blog post. The idea is that you get your answer in a format that is useful as well as providing me a platform to share the answer with everyone else.
I can't promise that all questions asked will be replied in this format as this comes down to both my own time as well as relevancy, but also if the question is something a reasonable blog post can be created from.
Here are a few questions already answered: A Question for Graham
Have a Question?
If you have any kind of question relating to: logo and brand identity, freelancing, accounts, client woes etc, then please feel free to email me at: [email protected] or visit my contact page and use the form.
I will reply to all questions so you will know promptly if a blog post will be in the works or not. If the latter then I still may answer in a personal email if time permits.
Please ensure you add "I have a question for Graham" in the email Subject field.
No. I Don't Design Logos - Ass Poster Updated
Download Vector file of all 3 Ass Posters
A refresh to my old favourite poster, "No. I don't design logos, I pull them out of my ass.", which is available for download in various styles.
Still makes me smirk when I see this, and think of the time when the idea for the poster came to mind. It was after a couple of challenging of client conversations about the logo design process, and I'd just about given up the will to live.
This poster gave me an outlet to purge my frustrations.
I have filled out the design with larger text with emphasis on ass. I think the reference to ass was lost on some; it's a nod to some peoples perception of what competent logo design involves as well as reaffirming that the buttocks are indeed a source for all your logo designs.
Added a mono version as well for all you purists.
Download Vector file of all 3 Ass Posters
AT&T Bell Logo Redesign Pitch Video by Saul Bass from 1969
The AT&T Bell logo for which Saul Bass did this marvellously meticulous 'video' pitch remained in commercial use till 1983. Saul Bass then redesigned the Bell logo yet again, but this time creating the 'Death Star' logo to replace the chunkier 'bell' version.
That really is some pitch, and it important to see just how Saul didn't just rest on his laurels, and worked hard to prove he was indeed the man to take the AT&T logo into the coming decades!
Bell Logo Design Evolution
There's a pretty detailed write-up covering the various Bell logo designs from 1889 through to 1969 over here: Bell Logo Design Evolution
The Ghostly Appearance of the Reversed Apple Logo
I was sat up on my kitchen bar table drinking a coffee when I opened up my Macbook Air, and saw this reversed Apple logo glowing behind the LCD screen.
As you can probably tell from the photograph, there was a heck of a lot of sunlight beaming straight through the window and hitting the flipped-up top lid as this was pretty early morning. Just to note: the brightness and contrast had been dialled up quite a bit, so the reversed Apple logo is not as strong and obvious as my photo's show.
I almost missed it as I was just about to boot the Air up, but this almost ethereal Apple logo just floated there in front of my eyes.
Just got me thinking about how really rather cool this was. I didn't notice the Apple logo when the Air was booted up, and I was happily working away, which is obviously a good thing.
I've not seen this before, but apparently it's quiet common on some of the Macbook laptops.
Foursquare's New Logo Redesign Goes Superhero
Just to clarify: the Superhero wording wasn't my idea, this comes direct from the folks at Foursquare, and I quote:
Thought I'd open with that quote because I'm just not sure if they are being serious or not. Superpowers? Vision? Homescreen? Superhero?
Let me be blunt: the new Foursquare logo is anything BUT super anything.
Let me get the positive out the way, just to show you I can see good when I see it, and can appreciate good when I see it, and am willing to extend that goodness to a few positive words in my blog.
The logotype/wordmark/brand name yada yada, is pretty nice: it has presence, it's pretty damn solid, has a nice rich almost Ultra Violet style to the colouring.
I also like the two colours, but they also remind me a little too much of the Flickr colour palette.
That concludes the good.
What is meant to to super is really really bad.
I first saw the new Foursquare logo last night, and had a few back and forth tweets about it.
— Daryl Walker-Smith (@darylws) July 24, 2014
I totally didn't, see or get, that it was meant to be a vision of superheroness emboldened in a classy new super emblem: that's also a pin; which I did get by the way, albeit a rather odd map-pin.
That 'F', that is a map-pin, and a superhero emblem just looks awful. The pinky outer keyline is far too kludgy, the outer corner radius look far too large compared to the inner radius. Which then leads to the corner radius of the 'F' which looks like an afterthought, BUT don't come close to matching the far softer corner radius on the Foursquare wording.
Why oh why could they not have at least kept some consistency with the corner radius from the superhero 'F' emblem to that in the main wording? That would have at least made up for one of the most awkward looking logomark and logotype miss-matches I have seen in a long time.
There is nothing in this combination logo that looks like it should be one of a nice and cohesive whole. It's super disjointed at best.
The white-out half-cut 'F' looks really ill, and then we have that razor sharp point that certainly add's a stark and rude contrast to everything else in this logo. I get that a map-pin should be sharp, when the outer pink pin is 'super' soft, the inner white 'F' is just brutally sharp.
The logomark superhero emblem doesn't really look any better in the app either:
The typography for the main Foursquare brand name is really good, has a strong presence to it, and has style. What I simply cannot get my head around is how completely unsymbiotic the relationship between this and that God awful superhero 'F' emblem really is.
The only way I could realistically see such a lack of consistency between logomark and logotype occurring, is if: both parts were designed by completely different people, with completely different interpretations of the brief, and were not privy to what the other piece looked like. Then they took both pieces and stuck them together as best they could.
I'm not even sure a map-pin, as a visual reference, was ever needed, especially how long Foursquare has been around. It's not like Foursquare is a new brand having something to prove about it's mission and purpose, and almost feels ever so slightly patronising.
The map-pin reference is way too over dramatic, and unnecessary. Almost sure a classy icon could have been crafted from that really strong logotype without force serving up well used, and tired visual cliches.
It's actually really disappointing that with such a strong wordmark, such a flop was made of the icon. More so given it's this emblem/icon that looks like it will be the most seen, and implemented part of the logo.
The new Foursquare logotype is all grown-up, yet the icon feels it's taken a huge backwards step in this established brand's maturity.
Curious to know if this was an in-house, or out-house, logo redesign job?
The above link will download a ZIP archive of an: Adobe Illustrator CC7 file (without embedded fonts) and a PDF (with embedded fonts), all ready for you to present those finished master logo files nicely to your client.
Client Logo Sheet
I have settled on this style of Client Logo Sheet for providing, and presenting, my own clients with the finished logo files. Each one has a few bits of useful information, such as: the colour mode used in Illustrator, either RGB or CMYK and list of the actual colours used in the logo.
I've locked all the elements other than the logo itself, so it's easy for a client to select and copy without picking up surrounding elements etc. On my example I have 4 different colour variations, but you could adjust it to show just one colour, or even add more rows/columns depending on how many colour versions are to be used. Probably best not to cram say 6 different logos on one sheet, as part of this logo sheet is to present the logo in a nice clear way.
The Client Logo Sheets are not replacing the more detailed Logo Guidelines/Logo Specification sheets as not all clients opt to have these developed, but all clients will get the Client Logo Sheet at the end of each project.
Feel free to use the Master Client Logo Sheet Template as is, or change the layout/contents as you see fit (obviously remove all instance of my name and details). Hope you find it useful.
Another Logo Sheet Example
Here's a version of the Client Logo Sheet I have just done for my latest finished logo redesign project, for Codestag.
Kerr Recruitment Logo and Brand Identity ReDesign
Portfolio Update: I'm fortunate to be collaborating with Positive Advertising on this project for Kerr Recruitment. This logo and brand identity redesign project is still currently in development, but I'm happy to share the process so far of this logo and brand identity redesign.
The images detail some of the extensive mock-ups, and mood-boards, that I designed for Kerr Recruitment. This was a project where only this one main logo idea was worked-up and presented to the client, hence the need to provide the client a visual way to see the true potential of the design.
The mock-ups are based on Kerr's current applications of the logo and brand identity, additional requests by the client as part of the redesign, but also more ambitious exterior applications like the billboard, and the interior brushed metal sign.
All these mock-ups allow the client to better visualise how the logo and the supporting identity materials could be used in various practical and physical applications.
The Astonishing Journey of the SPACEX F9R
I was going to try and say something truly profound for this posts introduction. Watching this SPACEX video for the first time, and for the shame of it, having not been aware of their amazing advancements in rocket propulsion since today, I decided to let a YouTube commentator, by the name of Richard Japenga, speak on my behalf whilst I collect my thoughts:
This boggles my mind, that we are able to create a rocket, with a single booster, fly up to a thousand meters, keep it steady and manoeuvre it back to the ground without the whole thing topping over. Great work +SpaceX If you can make this video look like a 3d render or a version of Kerbal space program running on the Frostbite 3 engine, i know we are going in the right direction.
It really is an astonishing video to watch, especially if like me, you have not seen their previous videos. Shove it on full-screen HD with the bass turned all the way up, sit back and watch those cows run for their lives!
My first thoughts that this was probably just going to be a rocket launch, then it turned into a well video-graphed rocket launch with amazing ultra wide angle shots, but then the clincher: watching the rocket apparently stall, and this is where I just thought I new what was going to happen next… the rocket starts slipping back down in what looks like a stall, but with flames still erupting from the nozzles!
What the hell? Is this a controlled descent? I'm sure at this point we will witness a spectacular explosion—my heart pounding for those poor cows running away for their lives—as the rocket surely builds up speed on it's downwards trajectory.
No, wrong again.
The boosters are obviously firing for a reason, the descent is controlled, but I'm not sure what I'm seeing here… then you see the ground slowly coming into view and the realisation that the rocket is going to land exactly where it started.
Even when the rocket lands, I'm almost sure this was a fluke. When some of the biggest space nations often fail at a rocket launch, SPACEX can launch and land a rocket with pin point precision. Now subscribed to the SPACEX YouTube channel.
I mean, this was just astonishing. Hope those cows calmed down…
If you want to create more astronauts, show kids more videos like this: https://t.co/YSBOoGX8ib
— Matt Cutts (@mattcutts) May 2, 2014
Copyright © 2006-2016 All Rights Reserved Goddammit!
The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.