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Happened upon this rather nice Ford Edge Ambigram car logo concept, by reddit user hadukem (don't have a website URL or anything like that, just the reddit link and the imgur link that hadukem posted to.)

Have read some of the comments, and of course, a variety of opinions have been shared. I don't think it's 'dumb', as one person quipped.

It might not serve any higher-purpose, but manipulating existing logo designs can be a fun and useful exercise, and can help to keep ones mind sharp.

There's an element of problem solving with things like this, which one can never get enough off.

I actually only viewed the original Ford Edge logo first to see if I could work out how the ambigram was created.

I gave up after a minute, but when I took at a peek it certainly made sense.

It's quite clean and respectable alternative to the original Ford Edge logo, and whilst I'm sure Ford won't be scrambling to use this, it's also not an idea that should be quashed.

Maybe in another dimension, there is a Ford Edge out there with an ambigram, just like this one, and I think it looks pretty good for a car model emblem.

Ford-Edge-Logo-Design

Ford Edge Ambigram Logo

 




Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004 Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004 Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004

Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004

Been a fan of Felixs' work for some time. One of his earlier post's, "A Job for Steve", is a valuable insight into how a icon and graphic designer tackled a pretty prestigious client (Apple) and project: icon design for iTunes.

So cool to see the in-depth sketches of another designer, even if the project was a bust. There is also another valuable lesson: that many of us, as freelance graphic designers, are commissioned, yet sometimes our work is a bust, for whatever reason. This can obviously can be a hard pill to swallow, if not impossible, not to take personally, but Felix shows it can happen to anyone, regardless of your skill, expertise, history etc.

Read more http://drawger.com/felixsockwell

Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004 Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004 Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004

Early Nixed Ideas for the iTunes Icon by Felix Sockwell circa 2004




If you have a logo design problem

Logo Design Advice from The Logo Smith [AQfG]

"A Question for Grahamis a Logo Design Advice & Help feature that is focused on providing help for any: logo & brand identity; freelancing; graphic design; marketing & advertising, questions you might have. You might have a problem that you could do with sharing, or simply need some advice.

I get a fair number of emails each week, with questions about one aspect, or another, relating to freelancing as a logo and graphic designer. Due to work commitments etc, I have often struggled to even send back a basic reply in some cases.

A Question for Graham [AQfG] is a way for me to create some form, structure and usefulness out of this particular aspect of my day.

Answers Turned to Blog Posts

If you ask me a question, and I feel it's also a question that other people would find the answer of use, I will write the answer as a regular blog post. The idea is that you get your answer in a format that is useful as well as providing me a platform to share the answer with everyone else.

I can't promise that all questions asked will be replied in this format as this comes down to both my own time as well as relevancy, but also if the question is something a reasonable blog post can be created from.

Here are a few questions already answered: A Question for Graham

Have a Question?

If you have any kind of question relating to: logo and brand identity, freelancing, accounts, client woes etc, then please feel free to email me at: [email protected] or visit my contact page and use the form.

I will reply to all questions so you will know promptly if a blog post will be in the works or not. If the latter then I still may answer in a personal email if time permits.

Please ensure you add "I have a question for Graham" in the email Subject field.




No. I Don't Design Logos Poster

No. I Don't Design Logos - Ass Poster Updated

Download Vector file of all 3 Ass Posters

A refresh to my old favourite poster, "No. I don't design logos, I pull them out of my ass.", which is available for download in various styles.

Still makes me smirk when I see this, and think of the time when the idea for the poster came to mind. It was after a couple of challenging of client conversations about the logo design process, and I'd just about given up the will to live.

This poster gave me an outlet to purge my frustrations.

I have filled out the design with larger text with emphasis on ass. I think the reference to ass was lost on some; it's a nod to some peoples perception of what competent logo design involves as well as reaffirming that the buttocks are indeed a source for all your logo designs.

Added a mono version as well for all you purists.

Download Vector file of all 3 Ass Posters





Reversed Apple Logo Macbook Air Screen

The Ghostly Appearance of the Reversed Apple Logo

I was sat up on my kitchen bar table drinking a coffee when I opened up my Macbook Air, and saw this reversed Apple logo glowing behind the LCD screen.

As you can probably tell from the photograph, there was a heck of a lot of sunlight beaming straight through the window and hitting the flipped-up top lid as this was pretty early morning. Just to note: the brightness and contrast had been dialled up quite a bit, so the reversed Apple logo is not as strong and obvious as my photo's show.

I almost missed it as I was just about to boot the Air up, but this almost ethereal Apple logo just floated there in front of my eyes.

Just got me thinking about how really rather cool this was. I didn't notice the Apple logo when the Air was booted up, and I was happily working away, which is obviously a good thing.

I've not seen this before, but apparently it's quiet common on some of the Macbook laptops.

Reversed Apple Logo Macbook Air Screen





Master Client Logo Sheet Template for Download

Download Master Client Logo Sheet Template.zip

The above link will download a ZIP archive of an: Adobe Illustrator CC7 file (without embedded fonts) and a PDF (with embedded fonts), all ready for you to present those finished master logo files nicely to your client.

Client Logo Sheet

I have settled on this style of Client Logo Sheet for providing, and presenting, my own clients with the finished logo files. Each one has a few bits of useful information, such as: the colour mode used in Illustrator, either RGB or CMYK and list of the actual colours used in the logo.

I've locked all the elements other than the logo itself, so it's easy for a client to select and copy without picking up surrounding elements etc. On my example I have 4 different colour variations, but you could adjust it to show just one colour, or even add more rows/columns depending on how many colour versions are to be used. Probably best not to cram say 6 different logos on one sheet, as part of this logo sheet is to present the logo in a nice clear way.

The Client Logo Sheets are not replacing the more detailed Logo Guidelines/Logo Specification sheets as not all clients opt to have these developed, but all clients will get the Client Logo Sheet at the end of each project.

Feel free to use the Master Client Logo Sheet Template as is, or change the layout/contents as you see fit (obviously remove all instance of my name and details). Hope you find it useful. 

Download Master Client Logo Sheet Template.zip

Another Logo Sheet Example

Here's a version of the Client Logo Sheet I have just done for my latest finished logo redesign project, for Codestag.

Master-Logo-Client-Sheet-Codestag-Template





SpaceX Logo Design

The Astonishing Journey of the SPACEX F9R

http://youtu.be/ZwwS4YOTbbw

I was going to try and say something truly profound for this posts introduction. Watching this SPACEX video for the first time, and for the shame of it, having not been aware of their amazing advancements in rocket propulsion since today, I decided to let a YouTube commentator, by the name of Richard Japenga, speak on my behalf whilst I collect my thoughts:

This boggles my mind, that we are able to create a rocket, with a single booster, fly up to a thousand meters, keep it steady and manoeuvre it back to the ground without the whole thing topping over. Great work +SpaceX If you can make this video look like a 3d render or a version of Kerbal space program running on the Frostbite 3 engine, i know we are going in the right direction.

It really is an astonishing video to watch, especially if like me, you have not seen their previous videos. Shove it on full-screen HD with the bass turned all the way up, sit back and watch those cows run for their lives!

My first thoughts that this was probably just going to be a rocket launch, then it turned into a well video-graphed rocket launch with amazing ultra wide angle shots, but then the clincher: watching the rocket apparently stall, and this is where I just thought I new what was going to happen next… the rocket starts slipping back down in what looks like a stall, but with flames still erupting from the nozzles!

What the hell? Is this a controlled descent? I'm sure at this point we will witness a spectacular explosion—my heart pounding for those poor cows running away for their lives—as the rocket surely builds up speed on it's downwards trajectory.

No, wrong again.

The boosters are obviously firing for a reason, the descent is controlled, but I'm not sure what I'm seeing here… then you see the ground slowly coming into view and the realisation that the rocket is going to land exactly where it started.

Even when the rocket lands, I'm almost sure this was a fluke. When some of the biggest space nations often fail at a rocket launch, SPACEX can launch and land a rocket with pin point precision. Now subscribed to the SPACEX YouTube channel.

I mean, this was just astonishing. Hope those cows calmed down…

spacex first stage landing