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Keyboard Kahuna Identity Header

Identity guidelines for Keyboard Kahuna logo

View a larger size over at my Flickr account.

Read more on the development of this logo design - Logo Process - Keyboard Kahuna Identity Development.

This is a single page A4 identity guide for the Keyboard Kahuna logo. It's purpose is to provide basic guidelines for the correct usage of the logo. As some projects are only providing logo designs, opposed to more complex brand identities, the amount of information needed is minimal. It's not meant to confuse or overwhelm the client, hence it being a handy A4 PDF file.

I have made a version of this template available for download at end of post.
Identity Guidelines - Keyboard Kahuna Logo

What's included

This guide covers the general construction of the logo, dimensions and proportions. Also includes the additional logo styles such as social media profile images and website favicon. Information on the fonts used as well as a few handy 'don't do this with your logo' examples at the foot of the guide. In this case a colour specification section helps the client select the best combination of colours.

This is a neat way to also show the client, at a glance, the level of detail that goes into a logo, the spacing, the alignment, proportions etc. On initial glance, the logo may look simple with a word here and logomark there, there is fine level of detail to ensure the logo looks and feels right.

It has been a challenge to try to fit all the information I wanted onto one page, without over crowding, whilst maintaining a clean layout design. It is a practical guide opposed to a shiny piece of museum art in it's own right.

Keyboard Kahuna Portfolio

The client will get

The file will be saved as a PDF file and also a layered InDesign file. All elements except the various logo styles will be locked. This means the client can use this to pick up the various logos for their own use without having individual logo files floating around, should help to keep everything neat and tidy.

Therefore, my aim is to provide each client with this 'Dummies Guide to logo usage' PDF guide. The majority of clients will get this A4 guide without question, this includes logo designs with a budget of more than £600. If the project or client requires a higher level of detail in the guide, they can pay extra for a more detailed book.

Identity Template for download

I have created a cut down version of these guide lines for you to download and use in your own logo projects. You can you can find it here : Logo identity guideline template for download




Download 4 Page Logo Guidelines Template

Logo identity guideline template

As promised, here is the basic template for the A4 single page set of identity guidelines for a general logo design. You can download below.

It covers the basic essentials that a client needs to keep the identity looking consistent and to avoid abusing the use of it such as distorting the image, changing colours, changing fonts etc.

3 Logo Template Styles

Since first posting this, I have now updated the download to include 3 styles of identity guide. Styles 1 and 2 are the same as previous, used for my Wavepulse Acoustics logo.

Style 2 contains a small colour section. So in one version I have removed one of the minimum size modules, and replaced it with a colour chart. Here you can specify the Pantone colour, the CMYK and HEX breakdown.

Style 3 is based on a new layout, and it's based on my revised layout which you can see for the Keyboard Kahuna logo. I will say that Style 3 uses slightly different font styles and the layout is quite different from Styles 1 and 2. A few wording changes have been made as well. For the main logo breakdown, I have substituted the 'X-height' reference found in Styles 1 and 2 to 'Cap-Height' due to the fact this logo uses all capitals. Thus made sense to use the 'Xap Height' reference instead of 'X-height', make sure you use the right one for your own logo.

You will find that you will need to chop and change each layout for your own use.

As this is the template I use myself, please consider making style changes to inject your own brand into the mix. Font styles, colours etc could all be changed.

Spacing between sections

I have not paid too much attention to spacing on this template. This will all change once you have your own stuff in there. Just pay attention to vertical spacing of each section when you are done, leave enough vertical space between 'primary logo', 'alternative logo versions', 'fonts used in logotype' and 'don't abuse logotype.

Remember, it's all about presentation. Don't cram too much in.

InDesign Template

The original design I used for Wavepulse Acoustics guideline design was created in Illustrator, but felt InDesign would be easier to maintain. I have re-created it using layers and font styles, to make it super easy for you to customise. I have inserted tinted screen shots of the Wavepulse logos which are locked to a layer. So you need to drop your own artwork over the top. As well as InDesign CS4, there is a InDesign CS3.inx file included as well.

The guides are not ‘pixel perfect’, they really don’t need to be. So don’t bust a gut here. It’s only a visual guide, it’s not being mass printed.

Illustrator logo

The actual main logo, seen above in top photo has been created in Illustrator as a separate file. As with the InDesign file, I have used layers to separate each element, the grey striped background, the blue area, the magenta lines, the logo and type are all layered. It is available as InDesign CS4, Indesign INX and a PDF version.

Use these elements to form the logo breakdown, the guides, the boundaries and size details. It should all make sense when you open the Illustrator .ai files. Have provided CS1 CS2, and CS4 versions in the ZIP file.

Download

I have left text remarks on the InDesign file as reminders as to what needs to be done. I am sure much chopping and changing will be required for your own personal requirements, rather than using as is.

Download 4 Page Logo Guidelines Template

I hope this proves somewhat useful and maybe will encourage more logo designers to start providing these styles of identity guidelines with your completed logo projects.